Director, Digital Marketing

1 day ago Be among the first 25 applicantsExcelligence Learning Corporation provided pay rangeThis range is provided by Excelligence Learning Corporation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$115,000.00/yr - $155,000.00/yrDirect message the job poster from Excelligence Learning CorporationEmpowering Careers at Excelligence Learning Corp | 33k+ Followers | Stay connected for exclusive jobs, career advice, & industry insights! Job Title: Director of Digital MarketingReports To: Vice President, Brand StrategyOverviewThe Director of Digital Marketing will lead Excelligence’s digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.Key ResponsibilitiesDevelop integrated digital strategies aligned with brand positioning and revenue goals.Lead digital activation for brand campaigns across multiple formats and platforms.Define channel mix and budget allocation by brand to optimize ROAS and LTV.Manage digital campaigns across paid search, social, programmatic, display, affiliate, influencer, and video.Direct SEO/SEM initiatives and lifecycle marketing (email, SMS, push).Oversee content strategy, site optimization, and UX personalization.Leverage customer and product data with AI tools to drive personalization.Support integration of the marketing tech stack for real-time content delivery.Analytics & OptimizationOwn performance dashboards, ensuring data transparency and campaign effectiveness.Optimize campaigns based on ROAS, traffic quality, and behavior insights.Lead A/B testing and performance reviews across channels.Cross-Functional CollaborationPartner with eCommerce, Creative, Brand Strategy, and Merchandising teams.Align campaign timing with brand storytelling and catalog planning.Manage agency and vendor performance across media, SEO, and automation.QualificationsBachelor’s in Marketing, Digital Media, or related field; Master’s preferred.8+ years in digital marketing across DTC and retail channels.Expertise in media planning, paid and organic digital, email/SMS, and affiliate.Strong analytics, attribution, and customer segmentation experience.Experience with martech stacks, CRM, and personalization tools (Salesforce, Bloomreach, PowerDigital preferred).Strong leadership, communication, and project management skills.Preferred AttributesExperience with early childhood and K–12 customer journeys.Knowledge of catalog marketing integration.Data- and storytelling-driven approach to customer novative, trend-aware mindset.Equal Employment Opportunity (EEO)Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.Let me know if you’d like this compiled with the others or formatted for a specific platform or internal document.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesRetailReferrals increase your chances of interviewing at Excelligence Learning Corporation by 2xInferred from the description for this job401(k)Vision insuranceMedical insurancePaid paternity leavePaid maternity leaveTuition assistanceGet notified about new Digital Marketing Director jobs in Shelton, CT.Woodbridge, CT $80,000.00-$95,000.00 1 month agoManaging Director, Marketing Performance, Technology, & Analytics (M3)Fairfield, CT $107,950.00-$147,250.00 16 hours agoWoodbridge, CT $90,000.00-$110,000.00 2 weeks agoFairfield, CT $154,700.00-$210,900.00 7 hours agoFitness Professional Experienced PT StudioWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-09-17