Instagram Global Consumer Brand Marketing Manager

Instagram Global Consumer Brand Marketing ManagerJoin to apply for the Instagram Global Consumer Brand Marketing Manager role at SarafuInstagram Global Consumer Brand Marketing Manager3 days ago Be among the first 25 applicantsJoin to apply for the Instagram Global Consumer Brand Marketing Manager role at SarafuGet AI-powered advice on this job and more exclusive features.Meta is looking for an experienced Marketing Manager with a passion for building global brands and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will be a pivotal contributor within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at growing and engaging Instagram's global community of potential and current users across the marketing funnel. This leader will be responsible for developing our overall strategy while flawlessly executing our brand strategy, programs, and product launches at scale. You will have experience with consumer marketing, a proven ability to develop cross-functional partnerships with product, business, and communications teams, and a track record of running multi-channel campaigns for high-profile global brands within the consumer tech, CPG, or luxury industries. You will be expected to apply analytical rigor, and the right mix of brand and product knowledge to deliver effective marketing plans for measurable ROI to the business. To be successful at Meta, you will have an ability to move fast, iterate, and always add value. This person will connect the dots between the business, product strategy, and brand strategy, and extract true insights that translate into inspiring briefs that spark industry-leading creativity. They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness, and mentorship.ResponsibilitiesLead strategy and execution of Instagram’s iconic brand and global marketing programs to drive the brandInfluence Instagram’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to marketDefine and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketingLead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and go-to-marketsDevelop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact storiesTrack, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areasEnsure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approachPartner closely with creative teams and agency partners to bring strategy to life through quality creativeLead market assessment, quantitative analysis, and qualitative feedback and represent our users internallyBuild collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring a productive team environmentsModel collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectivesMinimum Qualifications8+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale4+ years of experience with team leadership, cross-functional team leadership, or team managementExperience developing global strategy and delivering impactful communication and campaigns internationally - proven with dataExperience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomesExperience building mass-market consumer-centric brandsExperience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiativesExperience partnering with external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP and cross-functional leadershipExperience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc.) to drive business resultsConsumer research experience, using data to drive actionable insights to inform marketing strategy and improve the consumer experienceExperience managing multiple campaigns and/or product launch go-to-markets simultaneously, working with many different internal and external teams to ensure program launches are seamless and have the highest impactBachelor's Degree in Business, Marketing, Analytics or a related disciplineApplySeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesReferrals increase your chances of interviewing at Sarafu by 2xGet notified about new Global Brand Manager jobs in Menlo Park, CA.Senior Global Brand Manager-Fenty BeautyOakland, CA $165,000.00-$180,000.00 1 week agoSan Jose, CA $95,100.00-$184,000.00 2 weeks agoMarketing Insights Manager - Wearables SoftwareAssistant Director, Marketing and CommunicationsStanford, CA $65,281.00-$124,516.00 2 weeks agoGroup Product Marketing Manager, 8+ years of experienceMilpitas, CA $115,000.00-$125,000.00 5 days agoSenior Product Marketing Manager - Strata Cloud ManagerSan Jose, CA $100,500.00-$173,250.00 2 weeks agoManager, Strategic Finance - LinkedIn Marketing SolutionsManager Strategic Finance - LinkedIn Marketing SolutionsMountain View, CA $123,000.00-$199,000.00 1 day agoSanta Clara, CA $128,000.00-$256,000.00 1 month agoSr. Sourcing Manager- Global Sponsorships and Experiential MarketingSenior Alliance Marketing Manager - Cloud Service Providers (CSPs)Group Marketing Manager- Mid Market Pricing & Monetization StrategyMountain View, CA $203,500.00-$289,000.00 1 day agoSr. Marketing Manager, Public Relations and Social MediaSan Jose, CA $148,000.00-$232,100.00 2 weeks agoSenior Manager/Director of N. 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Created: 2025-09-17