B2B Performance Marketing Specialist

JOB TITLE: B2B Performance Marketing SpecialistLOCATION: San Francisco, CA (hybrid)PAY RANGE: $41.00 - $52.82/hrDURATION: 4 monthsCOMPANY:Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.DutiesWe are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms. This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.Key Responsibilities:Strategic Development:Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business.Identify new opportunities and implement best practices to optimize performance.Lead international strategies to ensure proper execution and alignment with the marketing strategy.Campaign Management:Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.Deliver regular paid search and display reports to track performance and inform future novate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.Cross-functional Collaboration:Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and global marketing organizations.Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc.Skills:Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing."Dedicated to delivering high-quality work that has a meaningful impact on the business.Thrives in fast-paced environments and works well both independently and as part of a team.Quick to learn and adapt to the constantly changing marketing industry.Detail-oriented and analytical, with a strong ability to organize and manage data effectively.Capable of explaining technical concepts clearly and effectively to non-technical audiences.Excellent written and verbal communication skills.Proven ability to think creatively, stay self-directed, and meet deadlines.Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.Demonstrated success in creating and executing advanced media plans and strategies.Education:3–5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results.Extensive hands-on experience in Google Ads, Microsoft/Bing Ads and other search enginesExtra bonus to have hands-on experience in DV360, Adobe AdCloud Display, YouTube, Meta.Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar prehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company D123 #J-18808-Ljbffr

Created: 2025-09-17