Head of Performance Marketing - Growth Stage D2C ...

Head of Performance Marketing - Growth Stage D2C Health & Wellness StartupHead of Performance Marketing - Growth Stage D2C Health & Wellness StartupThis range is provided by FILD Search, LLC . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$150,000.00/yr - $180,000.00/yrDirect message the job poster from FILD Search, LLCRecruiting Executive | Helping Startups & Middle-Market Companies Hire with Precision | Concierge-Level Recruiting for Tech, Engineering, Marketing…Are you a Head of Performance Marketing with a strong background in DTC, Subscription, or Ecommerce? Are you a Head of Performance Marketing looking to join a science-backed women’s wellness brand on a mission to make a real impact? Are you a Head of Performance Marketing Director who has deep expertise in paid media across platforms like Meta, TikTok, Google, and Amazon? Are you a Head of Performance Marketing who thrives in a fast-paced environment and obsesses over what works and what’s not If yes, please continue reading….This Miami, FL-based growth-stage startup combines science-backed discovery with women’s health, wellness, and a subscription-based model. Led by a seasoned executive team of industry experts, the company has seen consistent revenue growth year over year and has recently doubled its team size in the last 6 months. With a strong pipeline of consumer demand, owning and optimizing its marketing channels is more critical than ever as the company enters its next phase of growth.Role & Responsibilities:Support the paid media team across platforms including Meta, TikTok, Google, Amazon, etc.Partner closely with the Chief Marketing Officer on monthly budget forecastingPlay an integral role in daily tracking, reporting, and performance optimizationMaintain and update live campaign trackers across all channelsMonitor daily spend with a sharp focus on what’s working, what’s not, and whyCollaborate with Lifecycle and Creative teams to maintain offer/promo calendars across paid platformsLaunch and test new campaigns across channels, focusing on targeting, copy, assets, and offersOwn and evolve testing frameworks across creative, copy, and landing pagesTrack channels spend and pacing against company budgetsMonitor landing page performance and conversion metricsReport on top- and bottom-performing campaigns by channel, creative, audience, and productExecute and optimize all performance marketing and customer acquisition strategiesAnalyze campaign data to identify insights and drive performanceSkills / Experience Needed:5+ years of hands-on performance marketing experienceProven success in paid media within direct-to-consumer (DTC), ecommerce, or subscription-based businessesIndustry experience in lifestyle, health & wellness, supplements, or health tech is strongly preferredDeep expertise in launching and managing campaigns across major platforms: Meta, TikTok, Google, and AmazonStrong knowledge of Google Ads, Google Ads Editor, and Google AnalyticsProficient with Meta Ads Manager and TikTok Ads ManagerSkilled in analytics and reporting tools such as Looker, Triple Whale, and/or LifetimelyPrior experience managing monthly budgetsData-driven mindset with an eagerness to test, learn, and iterate quicklyCollaborative, adaptable, and comfortable working in a fast-paced startup environmentBachelor’s degree in Finance, Mathematics, Business, Marketing, or a related fieldWhat is Being Offered?Opportunity to join as one of the first 20 employees and play a pivotal role in shaping the company’s growth trajectoryA mission-driven team passionate about creating meaningful impact in women’s wellnessCompetitive base salary in the $150–$180K rangeComprehensive medical, dental, and vision insuranceFlexible work environment: in-office, hybrid, or fully remoteGenerous PTO policyWork-from-home stipendBi-annual performance reviews and growth planningAdditional startup perks and benefitsIf you're a Head of Performance Marketing excited to join an innovative, subscription-based health and wellness brand in Miami, FL, please apply today.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing, Management, and AdvertisingIndustriesPersonal Care Product Manufacturing, Consumer Services, and Retail Health and Personal Care ProductsReferrals increase your chances of interviewing at FILD Search, LLC by 2xInferred from the description for this jobVision insuranceMedical insuranceGet notified about new Head of Performance jobs in Miami, FL.Head of Sales - Sports Recovery & Performance TechMiami, FL $250,000.00-$300,000.00 1 month agoMiami, FL $250,000.00-$325,000.00 2 hours agoAssociate Director, Digital Business Strategy - US LatinVertical Farming Co-Founder / Head of Growth (100 % remote) (m/f/d)Aventura, FL $250,000.00-$400,000.00 2 days agoAventura, FL $250,000.00-$400,000.00 2 days agoFort Lauderdale, FL $177,091.00-$388,308.00 3 days agoVice President, Strategic Communication and MarketingPembroke Pines, FL $140,000.00-$180,000.00 1 day agoMiami, FL $100,000.00-$115,000.00 2 hours agoB2B Co-Founder / Head of Growth (100 % remote) (m/f/d)ASST HEAD FACILITY SVPER-ELEM/MID/EX/CTR Job Details - Broward County Public SchoolsHuman Resources Director - Kipling MexicoFort Lauderdale, FL $250,000.00-$275,000.00 2 days agoMiami Beach, FL $86,000.00-$114,000.00 1 day agoASST HEAD FACILITY SVPER-ELEM/MID/EX/CTRWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17