Vice President, Integrated Marketing

This range is provided by Highwire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$145,000.00/yr - $195,000.00/yrAbout Highwire: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.Position overviewHighwire is seeking a dynamic and results-oriented Vice President of Marketing to serve as a key strategic leader and the central point of orchestration for our valued client accounts. In this pivotal role, you will be the “account glue,” driving integrated marketing initiatives forward, building strong client relationships, and ensuring exceptional delivery and client satisfaction. You will work closely with our content, creative, and social teams to develop and execute impactful campaigns that achieve our clients/' business objectives. You will provide strategic guidance and direction to project managers, strategists, creatives, and communications teams, ensuring seamless execution and adherence to timelines.Key ResponsibilitiesStrategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership levelIntegrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagementClient Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approachesCreative & Production Liaison: Brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assetsProject Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectationsPerformance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomesInternal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the accountProcess Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experienceContribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency/'s integrated marketing successesRequirementsBachelor’s degree in integrated marketing, journalism, communications, or a related fieldMinimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environmentProven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content/'s role in driving awarenessExperience briefing and collaborating effectively with creative (design) and production teamsDemonstrated ability to provide clear direction and effectively guide the work of project managers or similar rolesStrong client management and communication skills, with the ability to build rapport and trust with marketing-level client contactsSolid understanding of marketing analytics and the ability to interpret data to inform strategic decisionsExcellent organizational skills and the ability to manage multiple projects and priorities simultaneouslyA proactive, solutions-oriented mindset with a strong commitment to client successHighwire PerksCompetitive salaryMerit-based bonuses and promotionsHybrid work model to suit your schedule and lifestyleExcellent vacation policy including extended break for summer and winter holidayParticipate in Empower Hours on Fridays; Team has the ability to log off by 3pm401K MatchMedical and dental benefits/ FSAPaid Parental LeaveCommuter BenefitHome office equipment stipendGrowth Mindset Stipend of $100 annually for books, exhibitions, etcTechnology reimbursementWellness benefitDonation MatchMentorshipMonthly recognition programsEmployee referral bonusNew business referral bonusQuarterly Highwire fun events – Thanksgiving is our favorite holidayDog friendly work environmentExtremely supportive, nurturing environment with many opportunities for learning and growthAdditional notesThe duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities. If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you. Apply now and let/'s explore the possibilities together! Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. #J-18808-Ljbffr

Created: 2025-09-17