Banking Marketing Acquisitions Lead

We are seeking a highly motivated and experienced professional to join our team as a Banking Marketing Acquisitions Lead. We’re looking for someone with strong experience and a history of success creating strategies and executing marketing campaigns.To be successful as a Banking Marketing Acquisitions Lead, you should have the following experience:Experience in existing customer marketing and/or new customer acquisitionManagement experience is requiredExperience working for a financial services institution is a plusExperience working with banking products is a plus (i.e., CDs, personal loans, and savings accounts)Knowledge and experience with various marketing channels such as paid media, email marketing, and direct mailYou may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.This role is located in Wilmington, Delaware.Purpose of the role:To develop and implement marketing strategies to promote brand, products, and services across various markets.Accountabilities:Development and implementation of marketing strategies and delivery that align with the bank's business objectives and are informed by market research, customer needs, and competitive landscape.Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well-defined outcomes, as needed.Development of compelling and targeted content for various marketing channels, including print, media, and related collateral, if needed.Analysis of data to make informed decisions and optimize marketing strategies; use of data analytics tools to measure and report on the performance of marketing campaigns.Management of the marketing budget, allocating resources to maximize ROI.Defines marketing vision, sets goals, clarifies objectives, and works across organizations to achieve specific, well-defined outcomes.Vice President Expectations:To contribute or set strategy, drive requirements, and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counseling employees on performance and contributing to employee pay decisions/changes.If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviors to create an environment for colleagues to thrive and deliver to a consistently excellent standard.OR for an individual contributor, they will be a subject matter expert within their own discipline and will guide technical direction.Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment.Manage and mitigate risks through assessment, in support of the control and governance agenda.Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.Demonstrate comprehensive understanding of the organization functions to contribute to achieving the goals of the business.Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategies.Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives.Seek out, build, and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionFinance and SalesIndustriesBanking and Financial Services #J-18808-Ljbffr

Created: 2025-09-17