Head of Digital Marketing & Analytics

Join to apply for the Head of Digital Marketing & Analytics role at Tulip Interfaces.Tulip, the leader in frontline operations, helps companies worldwide equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Headquartered in Somerville, MA, with offices in Germany and Hungary, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.About You:8+ years of experience in digital marketing and analytics, with a proven track record of results.Strong leadership skills, managing teams and building high-performing groups.Deep expertise in SEO, SEM, CRO, and digital advertising platforms.Exceptional analytical skills to translate data into insights.Proficiency in marketing analytics tools such as Google Analytics, CRM, and BI tools.Strategic thinker with tactical execution ability.Excellent communication and collaboration skills.Highly organized, detail-oriented, and able to manage multiple priorities.Experience in high-growth SaaS or tech companies is a plus.Key Responsibilities:Lead digital marketing initiatives, including website strategy, SEO, CRO, paid media, and KPI tracking.Stay updated on digital trends and identify new opportunities.Develop marketing reports and insights, support pipeline reviews, and conduct deep performance analyses.Partner with sales and marketing teams for strategic initiatives.Collaborate with cross-functional teams and support operational excellence.Working at Tulip:We value diversity, hard work, and well-being. Benefits include health coverage, equity, flexible schedule, unlimited vacation, and virtual events. We are an equal opportunity employer committed to inclusivity.This role is based in Somerville, MA, with a hybrid work environment (3+ days in-office). #J-18808-Ljbffr

Created: 2025-09-17