Director, Innovation Product Marketing

This range is provided by E.L.F. BEAUTY. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$165,000.00/yr - $180,000.00/yrAbout The Companye.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.Visit our Career Page to learn more about our team: SummaryWe are currently looking for a strategic thinker, strong executor, and inspiring leader to join our dynamic, fast-paced team as the Director, Innovation Product Marketing. This is a highly visible leadership role on a high growth brand and category segment.The Director, Innovation Product Marketing will lead the development and implementation of the global product marketing strategy and innovation product pipeline for various beauty categories with a focus on driving key segments and building the brand. This role will also be responsible for determining new category opportunities to help drive brand growth, increase market share, and help build the global innovation vision and long-term roadmap to accelerate the brand. The Director will also lead market analysis to determine success factors by product category (messaging, visuals, claims) for new and existing products and determine new market opportunities for products based on market data, consumer insights, social listening, and emerging trends. They will also be responsible for executing new product innovation briefs with manager support and in partnership with the Product Development team, outlining strategies, positioning, target claims, key ingredients, SRP, packaging detail, and formula detail.The best candidates for the role will bring 10+ years of work experience in innovation product marketing with 3-4 years specific to beauty with a deep understanding of ingredients and market dynamics. S/he will be a proven consumer product marketer having led the entire product development cycle from concept to market introduction. And the demonstrated ability to think strategically and translate conceptual initiatives into detailed marketing plans with the support of multiple internal teams. We are also looking for someone who thrives in a fast-paced and ever-changing environment, is a strategic thinker, and is a team player with excellent written, verbal, and presentation communication skills. Finally, the ideal candidate is someone who lives and breathes the beauty industry and easily embraces e.l.f.’s dynamic culture of executing with quality and speed to drive solutions all while thriving in an entrepreneurial environment comfortable with collaboration across all parts of the business.The Director, Innovation Product Marketing is based in our Oakland corporate headquarters which is currently open in 3 days in the office, 2 days at home hybrid model. This position will report to our VP, Innovation.Responsibilities:Lead product marketing and drive innovation pipeline for skincare and color building segments, and franchises by leveraging insights and analytics to support strategic direction and priorities, including a focus on fast-growing categories, hero products, and emerging trendsAssist in the development of a 3-year innovation strategy that addresses business and retailer objectivesDetermine new market opportunities for products based on market data, consumer insights, social listening, and emerging trendsLead market analysis to determine success factors in a product category (messaging, visuals, claims) for new and existing productsInfuse compelling storytelling to new product launchesAttend quarterly innovation sessions for strategic calendar planningLead weekly Cross Functional meetings, responsible for monitoring new launch forecasts with Planning and Sales teamsResponsible for executing new product innovation briefs with manager support and in partnership with the Product Development team, outlining strategies, positioning, target claims, key ingredients, SRP, packaging detail, and formula detailResponsible for recommending and setting pricing structure for new product innovation based on positioning and competitive landscapePartner with Product Development on ingredients, product formats, breakthrough innovation ideas, formula submission review and approval, and clinical and consumer testing parameters for product claimsLead cost of goods management; value analysis; implementation of the feasibility approval processEnsure COGs efficiency to meet overall brand financial objectives; including pricing and SKU managementPartner with Education and help guide deeper education opportunitiesPartner with Innovation Upstream manager to inform white space opportunities based on consumer insights and social listening dataDesign sampling strategy for new launches and core support, collaborating with sales and brand marketingResponsible for working with copywriters to develop all product copy for e.l.f. SkinWork collaboratively with cross-functional teams: Creative, Sales, Brand (Go To Market team), International Marketing, Planning, Education, Regulatory, Sourcing, Visual Merchandising, Legal, Product Development and R&D to ensure flawless execution for all new launchesPartner with China R&D on new program development and executionAttend weekly China calls to inform and support product marketing programsAttend monthly China QA calls to be informed of product challengesInterface with quality areas for improvement of new and existing productsChampion development and execution meetings for Innovation with key cross functional partners to achieve on time launchesResponsible for preparation and facilitating Stage Gate meetings that involve the CMO and CEOManage and develop (1) direct reportRequirements:10+ years of work experience in innovation product marketing (3-4 years specific to skincare and color with a deep understanding of ingredients and market dynamics)Bachelor’s degree, MBA, or advanced degree preferredProven consumer product marketing experience, having led entire product development cycle from concept to market introductionDemonstrated ability to think strategically and to translate conceptual initiatives into detailed marketing plans with the support of multiple internal teamsStrong understanding of beauty industry and mass market landscape are desired with expertise of customer-driven marketing strategiesThrives in a fast-paced and ever-changing environment, is flexible, and can manage conflicting prioritiesA proven and successful people-management and leadership track recordA strategic thinker and team playerOrganized and detail-oriented with a strong ability to manage multiple projects simultaneouslyExcellent written, verbal and presentation communication skillsExpertise in PowerPoint, Word, Excel, NPD, Nielsen databaseWillingness for occasional travel (domestic and international)Willingness to interface with China team and attend weekly meetingThis job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (for how your personal information is used and shared.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionProduct Management and MarketingIndustriesPersonal Care Product ManufacturingReferrals increase your chances of interviewing at E.L.F. 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Created: 2025-09-17