Senior Product Manager, DLBCL, HCP US Marketing, ...

OverviewSenior Product Manager, DLBCL, HCP US Marketing, Hematology – Genmab. This role executes brand strategies and execution for Genmab’s first hematology asset, EPKINLY. The position reports to the Director of EPKINLY Marketing and collaborates with the US Marketing Team, cross-functional teams, and alliance partners. Based in Princeton, NJ with on-site requirements.Responsibilities To Include But Not Limited ToShape key strategies, pull-through prioritized tactics, and align with the overall brand vision set by Genmab leadershipCollaborate with Marketing, Operations, and Field Sales to optimize promotion content and delivery (digital and print assets)Translate primary and secondary data into insight-driven decisions and actionable strategies to sustain a competitive marketplace advantageLead Peer-to-Peer Content Development and act as the face of the Brand Team for Peer-to-Peer initiatives with Operations, Field Sales, Market Access, and Medical AffairsLead promotional planning and execution for congresses with the Congress TeamLead Tactical Planning for the brand, coordinating efforts across Alliance and functions including MarketingCoordinate with external agencies and cross-functional/Alliance teams to drive performance resultsManage project timelines, budgets, and key deliverables aligned to brand goalsRequirementsBachelor’s degree (minimum)8+ years of relevant professional experienceOncology/hematology marketing or specialty product experienceAccelerated approval product experience (preferred)Proven ability to work cross-functionally on multiple projects with a resourceful, decisive, collaborative, and proactive approachAgility to adapt in a dynamic, emerging organization (preferred)Experience with joint ventures/co-promotion/co-marketing alliances (preferred)Ability to travel domesticallyAbout GenmabGenmab is an international biotechnology company focused on creating and developing innovative antibody products to improve lives of cancer patients. We value teamwork, integrity, and a commitment to diversity and an inclusive, open work environment across international locations.Genmab is committed to protecting your personal data and privacy. See our privacy policy for handling data related to your application.Location & Additional DetailsLocation: Princeton, NJ (onsite 60% of the time)Seniority level: Mid-Senior levelEmployment type: Full-time #J-18808-Ljbffr

Created: 2025-09-17