Product Marketing Lead, Consumer

Join to apply for the Product Marketing Lead, Consumer role at ClassDojoClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of around 200 people. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.What You’ll DoWe’re looking for a Product Marketing leader to shape the future of ClassDojo Plus, our flagship family subscription product. You’ll own how Plus is positioned, packaged, and bundled across the family journey, deepening its role as something families are proud to have and can’t imagine being without.You’ll lead go-to-market strategy, feature launches, messaging, and lifecycle campaigns that drive trial starts, engagement, and retention. This is a high-visibility, high-impact role that requires cross-functional leadership and deep empathy for families.ResponsibilitiesOwning end-to-end product marketing for our subscription product: audience insight, messaging, positioning, packaging, bundling, and go-to-market strategyHelping families understand and act on the value of Plus through clear storytelling and thoughtful execution across in-app, email, and webLeading feature adoption campaigns that feel intuitive, valuable, and exciting to familiesRunning structured experiments to refine how we frame, package, price and grow Plus, turning insights into meaningful business outcomesDriving growth through lifecycle marketing by converting at key moments and deepening adoption of premium features over timeCollaborating with Product, Design, Data, and Comms to align teams around the highest-impact opportunitiesWorking with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters mostYou/'ll Be a Match If8+ years in product or consumer marketing, with at least 2+ years focused on subscription growth or monetizationYou’ve led positioning and go-to-market strategy across multiple tiers or customer segmentsYou’ve driven growth with freemium or tiered pricing models, including feature packaging and bundling, at a scaled, product-led consumer brandYou’ve successfully marketed freemium and tiered pricing models, with a focus on strategic feature packaging, pricing, bundling, and conversion to paidYou’ve launched products or features that drove meaningful lifts in conversion, activation, or adoptionYou’ve launched products or features that led to meaningful lifts in conversion, activation, or revenueYou’ve built high-performing campaigns across owned surfaces (in-app, email, web), without relying on paid mediaYou’ve worked in close collaboration with Product, Design, and DataYou thrive in ambiguity and move with urgency, structure, and clarityBonusExperience with marketplace or multi-audience productsTime spent in both early-stage startups and at-scale consumer companies (+1M users)Background launching products within larger platforms or ecosystemsWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States): CA, WA, NY, NJ, CT states: $200,000 - $235,000 (USD); All other states in the US: $170,000 - $200,000 (USD).Seniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Software DevelopmentWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-09-17