Product Marketing Director- Media Solutions

Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth.As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. You will need to deeply understand our buyers, competitive insights, and use those insights to guide our offerings, sales strategies, and product development.RESPONSIBILITIES:Build the product narrative: Develop materials that accurately reflect our full product and technology offerings, including building our product portfolio and customer talk tracks.Define GTM strategy: Establish positioning, value proposition, and messaging for existing and new products and solutions.Sales needs assessment: Identify challenges faced by sales teams and provide support through sales enablement tools like pitch decks, selling tools, and win/loss assessments.Create sales enablement collateral: Develop case studies and other tools to educate sales teams on our offerings and sales approaches.Lead new product launches: Oversee strategy, planning, and execution of product launches.Develop and implement programs to achieve KPIs: Ensure products meet sales objectives, drive new business, and improve sell-through rates.Maintain website and material updates: Regularly update marketing materials and website content.REQUIREMENTS:Bachelor’s Degree8+ years of relevant product marketing experience in high-growth B2B Technology or SaaS platformsStrong collaboration skills with a hands-on approach to executionSelf-motivated and capable of working in a fast-paced, dynamic environmentExcellent written, verbal, interpersonal, and presentation skillsDynata is the world’s largest first-party data platform for insights, activation, and measurement. We reach over 70 million consumers and professionals globally, providing trustworthy data for marketing strategies across the spectrum. Learn more at are committed to fostering an inclusive, accessible environment and encourage applications from people with disabilities. Accommodations are available upon request throughout the hiring process.Dynata is an equal opportunity employer, welcoming applicants regardless of race, color, religion, gender, sexual orientation, gender identity, age, disability, or other protected categories.The salary range for this position is $100,000–$145,000 per year, depending on experience and location. A discretionary incentive and full benefits package are also provided. #J-18808-Ljbffr

Created: 2025-09-17