Athleta Manager, Public Relations

Join to apply for the Athleta Manager, Public Relations role at BoF CareersAbout AthletaFor the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.About The RoleIn this role, you will play a key role in supporting public relations efforts in an energizing, fast-paced environment. You will be an ambassador for the brand, helping to drive press and brand awareness across key media channels. You will be instrumental in the development and execution of impactful PR campaigns and support efforts to secure editorial coverage. Ideal candidates are highly organized, proactive communicators with strong writing skills and a passion for storytelling, culture, and community.What You/'ll DoSupport the planning and execution of PR initiatives, including fashion and brand media outreach (national and regional), product launches, customer events, and brand momentsDraft and edit written materials such as press releases, talking points, Q&As, and briefing docs to help shape consistent messaging and brand voiceBuild and maintain relationships with editors, influencers, and key social contacts; manage product send-outs, appointments, and outreach follow-upLiaise with NYC-based PR agency for all editorial requests and administrative tasksDrive coordination of brand and media events, helping manage logistics, vendor communication, and on-site executionCollaborate cross-functionally with marketing, creative, social, and brand teams to ensure integrated communicationsHelp monitor and track media coverage, compile reporting, and analyze campaign performanceWeekly product orders for all editorial, gifting, internal, and external requestsWho You Are3-5 years of relevant experience, ideally in fashion, retail, or consumer lifestyle sectorsExceptional verbal and written communication skillsDetail-oriented and highly organized, with the ability to juggle multiple projects and timelinesCollaborative and enthusiastic, with a can-do attitude and a proactive approach to problem-solvingStrong understanding of media landscape and influencer spaceCurious, culturally engaged, and passionate about storytelling at the intersection of brand, fashion, wellness, and communityUnderstanding of how brand engagement fits into the larger picture of marketing at Gap Inc.Benefits At AthletaMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.For eligible employeesGap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World/'s Best Employers and one of the Best Employers for Diversity.Salary Range: $114,900 - $152,200 USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Public Relations, and Writing/EditingIndustriesAdvertising Services #J-18808-Ljbffr

Created: 2025-09-17