Marketing Specialist

Job Title: Digital Marketing Specialist (HYBRID)Location: San Jose, CACompensation: $22 – $30 per hour (based on experience)Work Schedule：30-40 Hours/WeekBenefit Perks: Health Insurance Paid Sick Leave 401K Retirement Plan & Match Clear Career Advancement PathwayAbout Us:Better Me is a fast-growing, U.S.-based learning center dedicated to delivering personalized math learning experiences to students across diverse communities. With a unique blend of adaptive technology and warm human support, we aim to make learning joyful, effective, and scalable.Role Summary:We are seeking a Digital Marketing Specialist, you will be responsible for supporting and amplifying Better Me's online presence. This role plays a key part in the execution of multi-channel marketing strategies aimed at increasing traffic, brand engagement, and student enrollment. You will work closely with our Marketing Director and other teams to assist with the support campaigns across social media, search engines, community platforms and local events.Key Responsibilities:Digital Content Creation & ManagementCreate high quality digital content such as banners, social media posts, website visuals and other promotional materials.Utilize design tools (e.g., Canva, Adobe Suite, or similar) to align with brand style and layout.Social Media & Ad CampaignsPlan, execute, and optimize paid and organic campaigns on platforms including Facebook, Instagram, and Google.Support bilingual outreach and community platforms such as:Xiaohongshu (RED)PeachJarYelp / Google / Facebook SEOOther local advertising platformsSEO & Web PromotionOptimize website and landing pages for search engine visibility.monitor key performance metrics (CTR, conversion rates, etc.).In-Person Event Marketing SupportCoordinate digital promotion of in-person events across Better Me locations (e.g., Cupertino, Sunnyvale, Belmont, etc.).Manage offline events to enhance community engagement and brand presence.Cross-Functional CollaborationPartner with the Site Expansion, Academic Affairs, and Center Training departments to align marketing goals with brand growth.Coordinate with design and operations teams on campaign visuals and timelines.Qualifications:Required:1–3 years of hands-on experience in digital marketing, social media, or content management.Ability to work onsite and occasional local event outreachStrong writing and visual storytelling skills.Familiarity with digital ad platforms and SEO fortable working independently and remotely.Preferred:Experience with bilingual (English + Chinese) campaigns or familiarity with Asian American education markets.Previous work with education, edtech, or community-based brands.Basic knowledge of CRM or email marketing platforms (e.g., Mailchimp, HubSpot).Application Process:Initial HR ScreeningOnline Interview with Marketing Director (Marcie)Why Join Better Me?Be part of a mission-driven, education-centered team.Work with a warm, innovative, and fast-growing organization.Flexible remote schedule and competitive hourly pay.Seniority levelSeniority levelEntry levelEmployment typeEmployment typePart-timeJob functionJob functionMarketing and SalesIndustriesEducationReferrals increase your chances of interviewing at Better Me Education by 2xSign in to set job alerts for “Marketing Specialist” roles.San Francisco, CA $133,000.00-$146,500.00 6 days agoSan Francisco, CA $114,000.00-$163,000.00 2 weeks agoInstagram Global Consumer Brand Marketing ManagerSan Francisco, CA $133,000.00-$171,000.00 6 days agoProduct Marketing Manager, YouTube AcquisitionsSan Francisco, CA $114,000.00-$163,000.00 4 days agoUnited States $158,000.00-$223,000.00 2 days agoSan Francisco, CA $120,000.00-$150,000.00 2 weeks agoMarketing Manager, Brand Marketing, SkincareSan Francisco, CA $114,750.00-$128,250.00 3 days agoAssociate eMarketing (Social Media) Manager - Pottery BarnSan Francisco, CA $122,000.00-$176,000.00 5 days agoSan Francisco, CA $128,000.00-$150,000.00 2 weeks agoSan Francisco, CA $90,000.00-$100,000.00 2 weeks agoSan Francisco, CA $120,000.00-$150,000.00 7 months agoSan Francisco, CA $118,800.00-$164,400.00 4 days agoSan Francisco, CA $84,000.00-$137,000.00 3 days agoOakland, CA $80,000.00-$100,000.00 2 weeks agoSan Francisco, CA $156,000.00-$241,000.00 3 days agoSan Francisco, CA $128,000.00-$186,000.00 2 weeks agoMarketing Operations Specialist- HubSpotSan Francisco, CA $70,000.00-$100,000.00 1 month agoManager, Marketing Operations (Global Focus)San Mateo, CA $161,100.00-$241,700.00 2 weeks agoSan Francisco, CA $122,000.00-$176,000.00 2 weeks agoSan Francisco, CA $108,000.00-$120,000.00 1 month agoSan Francisco, CA $147,000.00-$259,000.00 2 weeks agoSan Francisco, CA $99,000.00-$151,000.00 2 days agoProduct Marketing Manager I, Advertising & PromotionsSan Francisco, CA $135,000.00-$150,000.00 2 months agoExperiential Marketing Manager, Global ExperiencesEmeryville, CA $80,000.00-$90,000.00 1 month agoNovato, CA $115,000.00-$135,000.00 5 days agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17