Director, Brand Paid Media - Corporate Headquarters, NJ

Director, Brand Paid Media - Corporate Headquarters, NJ Base pay range $150,000.00/yr - $175,000.00/yr Position Summary The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, accessories, etc. in North America and globally, in stores and online under the brand names of The Children’s Place, and Gymboree. It is an exciting time to join our Marketing team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them - if this sounds like you, we cannot wait to hear from you! We’re looking for a highly strategic and analytical Director of Brand Paid Media to lead our paid media efforts across all channels. You’ll be responsible for delivering against both brand awareness and revenue goals - balancing creativity with data-driven rigor. Key Accountabilities Own and evolve the paid media strategy across full funnel to deliver on both brand health and awareness/consideration targets Manage media agency partners, ensuring flawless execution of brand media campaigns across video, display, audio, and emerging channels Partner closely with Performance media, Creative, CRM, Ecommerce, and Merchandising to develop integrated marketing campaigns Own media measurement and analytics; build and maintain dashboards and reporting for full-funnel campaign performance Drive continuous improvement through media testing, channel innovation, and insights-driven optimization Serve as the key liaison between internal teams and agency partners for planning, briefing, pacing, and reporting Present media performance and strategic recommendations to senior leadership in a clear and concise manner Lead annual and quarterly media planning and budget allocation processes Stay ahead of digital trends, platform changes, and privacy regulations to future-proof our media investment Qualifications Experience: 8–10+ years of experience in paid media with a strong focus on brand and upper-funnel strategies Experience managing external media agencies and driving accountability to results Proven track record in building integrated media strategies and executing campaigns across channels like CTV, YouTube, programmatic display, and audio Strong analytical skills and comfort with media performance reporting, dashboards, and data storytelling Collaborative and cross-functional mindset, able to partner effectively across brand, creative, analytics, and finance Exceptional communication and presentation skills with an ability to influence stakeholders Experience in retail, fashion, or consumer marketing preferred Education: A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred. Personal Attributes Innovative and creative mindset. Results-driven with a focus on achieving business objectives. Ability to thrive in a fast-paced and dynamic environment. Strong sense of accountability and ownership. Seniority level Director Employment type Full-time Job function Marketing, Project Management, and Strategy/Planning Industries Retail Apparel and Fashion and Retail Benefits Medical insurance Vision insurance 401(k) Disability insurance #J-18808-Ljbffr

Created: 2025-09-17