Demand Generation Manager (USA)

Join to apply for the Demand Generation Manager (USA) role at AskableLocation: Chicago, IL (office-based in Fulton Market West Loop). The role is 100% from our office in Chicago, with an on-the-ground training period for 2 weeks in Australia shortly after starting (flights and accommodation all paid).About AskableHey there! We’re Askable – the world’s most loved user research platform, trusted by global brands like Mars, Mastercard, Visa, Pizza Hut, and Accenture. Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we’d experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights. By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter. To amplify our reach, we’re looking for a Demand Generation Manager to bring fresh ideas, passion, and strategic direction to growing our business. Are you ready to be a key part of this journey? Read on.Our cultureOur culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive. We believe work should be fulfilling, exciting, and meaningful. Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.About The RoleAs Demand Generation Manager, you’ll take the lead in driving pipeline and revenue growth in the US by developing and executing innovative demand generation strategies. You’ll shape how we create demand, capture interest, and convert pipeline across key markets. You’ll work closely with cross-functional teams to deliver data-driven programs that amplify our brand, accelerate inbound pipeline, and deliver measurable revenue impact. If you’re passionate about blending creativity with analytics, enjoy a fast-paced environment, and are excited to roll up your sleeves to build something meaningful, this is the role for you.What You’ll DoPlan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. Include demand creation and demand capture; manage the full acquisition funnel with prioritization based on revenue impact.Develop creative initiatives including dark social content and thought leadership programs that resonate with the target audience and drive engagement.Analyze multiple data sources (HubSpot, GA4, CommonRoom, etc.) to report results and provide spend recommendations. Combine data with actionable insights to drive revenue impact.Optimize ROI and qualified pipeline-to-marketing spend ratios, ensuring initiatives contribute to pipeline and revenue growth.Collaborate with the broader marketing team to align messaging, reporting practices, customer journey initiatives, and customer insights.Establish foundational demand generation processes to scale the engine globally.Skills And Experience You’ll BringTo hit the ground running in this role you’ll need at least 4 years of experience in B2B marketing, with a focus on demand generation in a SaaS environment, including:Demonstrated success in planning and executing multi-channel marketing campaigns (affiliate/partnerships, dark social, thought leadership, paid social, SEO, events, ABM, and email marketing).Hands-on experience in paid media platforms such as LinkedIn, Google Ads, YouTube, Reddit, X, and others. Comfortable navigating platforms, analyzing results, and understanding how budget investment impacts the funnel.Excellent stakeholder management skills with the ability to communicate across teams.Strong project management skills with the ability to drive multiple projects end-to-end.Extremely data-driven; committed to experimenting until you see measurable results.The mindset you’ll needWinning with your team: You’ll take pride in individual work but value team success and be open to giving and receiving constructive feedback to improve the dependence and curiosity: You’ll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for your goals.Growth-focused: You’ll embrace stretch goals and seek opportunities to improve yourself, your team, and the business.Quick to learn: You’ll rapidly learn our product solutions and stay up to date as offerings evolve.Perks And BenefitsCompetitive Salary (plus commission and bonuses based on performance)Generous Paid Time Off (plus extra “Askable Days” – a full day off just for you each month)Great Health Insurance401k MatchingOpportunities for international travel, including training in AustraliaPlus much more — we’ll discuss during the interview processBefore you go...We’re committed to building diverse teams with unique perspectives. If you’re excited about this role but your experience doesn’t align perfectly, we’d still love to hear from you. Research shows many people hesitate to apply unless they meet every single requirement.Referrals increase your chances of interviewing at Askable by 2xChicago, IL | Salary: $80,000.00-$90,000.00 #J-18808-Ljbffr

Created: 2025-09-17