Senior Product Lead, Marketing Services (CMS)

Join to apply for the Senior Product Lead, Marketing Services (CMS) role at WillowTree6 days ago Be among the first 25 applicantsJoin to apply for the Senior Product Lead, Marketing Services (CMS) role at WillowTreeGet AI-powered advice on this job and more exclusive features.Who We AreWho We AreWelcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.Location and FlexibilityThis role will operate on a hybrid basis out of of our major North American office locations - Charlottesville, VA, Durham, NC, Columbus, OH, or Boston, MA.The OpportunityThe Senior Product Lead is a highly-autonomous role with numerous opportunities to substantially impact our teams, clients, and company. You’ll blend core concepts of product ownership from Agile methodologies with a holistic product strategy and account management approach, incorporating technical expertise. You’ll use your expertise to understand our client’s needs, translate business requirements into actionable tasks for our development team, and collaborate with a diverse team of designers, strategists, developers, and test engineers to bring the client’s vision to life.ResponsibilitiesBuild strong, trusting relationships with key client stakeholders, gaining credibility as a "trusted advisor"Lead client discussions around product vision and end-user needsElicit requirements and manage complex requirement backlogs that consider multiple platformsBuild a shared understanding of product requirements among all stakeholders (internal and external)Drive a strategic product roadmap that considers business value, technical lift, dependencies, and time and budget constraintsFacilitate conversations around scope management and feature prioritizationCollaborate with product designers to create best-in-class user experiences that are feasible and within technical constraintsRun or assist in client journey mapping, user story mapping, and other product-oriented workshopsLead technical discussions with engineers to help define system architecture, and data flows to guide feature developmentEffectively leverage analytics and metrics data points to drive informed decision-making and enhance product strategiesAnalyze and interpret data to identify patterns, trends, and opportunities for product optimization and improved user experiencesManage and document technical dependencies and API needsProvide meaningful contributions to the promotion of best practices, skills development, and process improvementMentor other Product Leads, informally or formallyQualifications5+ years of experience in the software development industry as a Product Manager, Product Owner, Technical Business Analyst, Requirements Manager, or related positionExperience working with stakeholders to elicit and define requirements for multiple platforms: iOS, Android, Web, Backend technologies, etc.Proven understanding of the differences in capabilities across iOS, Android, Web, and TV platformsFirm grasp of accessibility standards (WCAG 2.1) and their integration into product development processes for enhanced inclusivity and complianceExcellent interpersonal skills with the ability to communicate effectively with people of different roles and technical backgroundsExperience in driving product vision, go-to-market strategy, and UI/UX discussionsAbility to quickly spin up on new technologies and understand constraints and platform-specific risksRobust documentation and technical writing skills, with proficiency in using user stories, acceptance criteria, flow diagrams, API documentation, and other requirements documentation methodsStrong technical acumen with a deep understanding of product development processes from concept to product launch and frontend and backend technologies (i.e., web/native apps, APIs, databases)Proven track record of facilitating Scrum ceremonies (i.e., Stand up, Refinement, Sprint planning, Retrospectives) to drive successful software development cyclesDemonstrated expertise in leading the kick-off of new features and designs, resulting in efficient project implementation and stakeholder satisfactionExcellent user experience intuition and ability to develop empathy for users of your productExperience as a mentor and leader who creates a safe environment where all ideas are welcomed and consideredExperience in Adobe Experience Manager (AEM) and Adobe Commerce, or comparable enterprise marketing technology stacksBonus PointsAgency or consulting experienceExperience with product research and strategyKnowledge of UI/UX platforms and design thinkingExperience integrating and configuring Adobe products to create a cohesive marketing technology ecosystemUnderstanding of digital marketing principles, strategies, and tacticsCertified ScrumMaster and/or Certified Scrum Product OwnerEqual Opportunity EmployerAt TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us.For more information on how we use your information, see our Privacy Policy .What We'll OfferIn addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:Healthcare benefits - Medical, Vision, Dental401K matchingEmployee Share Purchase PlanCompetitive PTO PolicyEmployee Assistance Program (EAP)Life & Disability InsuranceAnd more!Annual Base Salary Range$100,000 - $128,000 USDSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionSales and Business DevelopmentIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at WillowTree by 2xSign in to set job alerts for “Senior Product Specialist” roles.Boston, MA $60,000.00-$70,000.00 1 month agoCountry Marketing Manager, North AmericaDigital Marketing Specialist - MarketplacesMarketing Manager - Paid Media & O&O channels, Amazon KeyNorth Reading, MA $108,400.00-$185,000.00 1 week agoSocial Media & Content Marketing ManagerBoston, MA $70,000.00-$85,000.00 1 month agoMarketing Manager - Time Out Market BostonAssociate, Brand Marketing Manager, Boston, MAAssociate, Digital Brand Marketing, Liberty Street, New York, NYBoston, MA $75,000.00-$130,000.00 17 hours agoBoston, MA $55,000.00-$62,000.00 2 months agoBoston, MA $160,000.00-$200,000.00 2 months agoGlobal Retail Marketing Manager, FlagshipBoston, MA $124,706.00-$187,060.00 5 days agoAccount Coordinator, Performance MarketingBoston, MA $55,000.00-$62,000.00 4 days agoAccount Coordinator, Performance MarketingBoston, MA $55,000.00-$62,000.00 4 days agoBoston, MA $100,000.00-$115,000.00 4 weeks agoWakefield, MA $90,000.00-$110,000.00 5 days agoWaltham, MA $85,000.00-$95,000.00 1 month agoBoston, MA $100,000.00-$115,000.00 3 months agoBoston, MA $135,000.00-$150,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. 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Created: 2025-09-17