CRM Automation Specialist

OverviewUnder the direction of our Digital Marketing Strategy lead, the CRM Automation Specialist will support different business categories by designing, implementing, and deploying intricate automated customer journeys in Salesforce Marketing Cloud. The CRM Automation Specialist will play a crucial role in enhancing the customer experience across all journey stages and drive business growth.Note: This is a contract position anticipated to be 12 months.Remote or Hybrid in San Diego, CA available.ResponsibilitiesDesign, implement and deploy automated email and SMS customer journeysMonitor and optimize existing journeys to meet company goals and drive customer experienceUse scripting to provide dynamic data to communicationsCollaborate closely with data activation teams to drive consistent audience segmentation strategiesQA and troubleshoot existing customer journeys to ensure they are responsive, device-friendly, trackable, and functionalPartner with ecommerce engineering team to ensure seamless transactional email customer experienceTracking and reporting of all automated CRM journeysSupport overall operations efficiency by driving process and documentation improvementsDrive requirements for the implementation and integration of an evolving outstanding marketing automation platformSupport special projects as assignedMinimum Requirements4-5 years of experience designing, implementing and deploying dynamic CRM automated journeys - specifically using AMPScript, HTML, CSS, SQL, and JavaScript for automation, dynamic content, customizations, and integrationsBachelor's degree in Computer Science, Information Systems, Marketing, or related fieldExpertise with Salesforce Marketing Cloud is required (Journey Builder, Automation Studio, Email Studio, Data Extensions)Strong understanding of customer journey mapping, audience segmentation strategy, and personalization tacticsExpertise in combining analytics and qualitative data to drive customer journey strategies and understanding of how to translate business goals into an actionable CRM planTroubleshoots and resolves technical issues as they happenProficient in pulling report data from various SFMC applications to be used for further analysisExperience working with cross-functional teamsPreferred RequirementsExperience with C# and Python is a plusExperience working with B2B and B2C context is a plusThe anticipated hourly wage for this position is between $31.25 to $40.86. This job posting is for a temporary role and the selected individual will be employed through a third party managed service provider. As a temporary employee, you may be eligible to enroll in benefits, at your cost, through the managed service provider.Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard torace, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada ULC.Sony Electronics Inc. andSony of Canada Ltd. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at , or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.EEO is the LawEEO is the Law SupplementRight to Work (English/Spanish)E-Verify Participation (English/Spanish) #J-18808-Ljbffr

Created: 2025-09-17