Director of Paid Media + SEO (multi-location, direct ...

Director of Paid Media + SEO (multi-location, direct to consumer)Director of Paid Media + SEO (multi-location, direct to consumer)2 days ago Be among the first 25 applicantsThis range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$140,000.00/yr - $160,000.00/yrAdditional compensation typesAnnual BonusDirect message the job poster from Onward SearchRecruitment Director | Human-to-human + AI | Placing the best talent with top brands and agenciesVENDORS – DO NOT CONTACT US IN ANY WAY TO PITCH YOUR SERVICES OR YOUR BENCHOverviewOne of our clients is seeking a data-driven Director of Paid Media + SEO to lead performance marketing and search engine optimization initiatives.*This is a B2C / D2C role for multi-location / franchise marketing; B2B candidates cannot / will not be considered. You must have recent Paid and SEO experience in a direct to consumer space.**Also, this is not an eComm role, and those titles will not be considered.***While this is a Director role, this is also a hands-on role and player / coach style; you must have recent / fresh experience in the noted digital tools below and not just strategy or full delegation all the time. You will be called upon to execute on projects / campaigns when needed.This role will focus on driving B2C / D2C customer acquisition, conversion, and retention through high-impact, scalable digital strategies across paid media channels - social, display, video, and SEO. You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes with its customers and prospects.Type: Direct HireSchedule: Regular business hoursBonus: Up to 10% annualTravel Required: Yes, but not often or longDirector of Paid Media + SEO ResponsibilitiesYou'll lead the planning, the execution, and the optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic.Analyze performance data to optimize campaigns and provide insights to senior leadership.Develop and manage A/B testing strategies to improve conversion rates and maximize ROI.Collaborate with other teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.Manage external media agencies and platform partners to maximize efficiency and performance.Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve.Align media plans with key promotions, seasonal moments, and product launches.Director of Paid Media + SEO Requirements9+ years of experience in B2C / D2C paid media *and* SEO, preferably within a multi-location or franchise environment.Proven track record of driving growth through performance marketing and SEO.Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms.Experience working with CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (HubSpot experience is a must)Strong analytical mindset with experience using BI tools like Tableau or DOMO.Demonstrated leadership and ability to manage high-performing teams.Experience in a membership-based or franchise business a plus.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionAdvertising and MarketingIndustriesRetail and Retail Health and Personal Care ProductsReferrals increase your chances of interviewing at Onward Search by 2xInferred from the description for this job401(k)Medical insuranceVision insuranceGet notified about new Director of Search Marketing jobs in Arizona, United States.Scottsdale, AZ $161,413.00-$309,195.59 1 day agoSenior Director of Digital Media & Regional MarketingScottsdale, AZ $150,000.00-$175,000.00 1 month agoSenior Director of Digital Media and Regional MarketingScottsdale, AZ $150,000.00-$175,000.00 2 days agoTempe, AZ $70,000.00-$75,000.00 1 week agoSenior Director, Influencer Marketing and Social MediaDirector, Pro Marketing - Security & SafetyScottsdale, AZ $161,413.00-$309,195.59 1 day agoPhoenix, AZ $100,000.00-$200,000.00 5 days agoPhoenix, AZ $143,320.00-$273,930.00 22 hours agoSenior Director of Digital Media and Regional MarketingScottsdale, AZ $150,000.00-$175,000.00 3 days agoScottsdale, AZ $130,000.00-$165,000.00 2 months agoDirector of Marketing, Sales & Strategic ProgramsTempe, AZ $110,000.00-$130,000.00 1 week agoGreater Phoenix Area $205,615.00-$266,090.00 1 day agoFoundation Director of Marketing Strategy & IntegrationWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-09-17