Marketing Consultant, Coinbase Developer Platform

OverviewMarketing Consultant – Developer Platform for a fintech/crypto developer platform. Remote (U.S. Based Only). Pay: ~$75/hour (W2 only). Duration: Contract – 7 months (08/20/2025 – 03/31/2026).The Planet Group is seeking a Marketing Consultant to support go-to-market (GTM) efforts for a developer platform. This is a strategic, high-impact contract role for a marketing professional who excels in building and executing B2B campaigns targeted toward developers. If you’re passionate about emerging technology, developer ecosystems, and measurable growth—this role offers an opportunity to shape awareness and adoption of cutting-edge infrastructure tools.ResponsibilitiesLead GTM campaign execution for two developer-facing fintech toolsManage paid social campaigns (LinkedIn, Reddit, X/Twitter) with focused developer messagingLaunch SEM and content marketing initiatives to educate and convert developer audiencesExecute integrated campaigns that blend paid media, content, community, and event marketingTrack performance and KPIs, reallocating budget to maximize ROIPartner cross-functionally with Product, DevRel, and Growth to align messaging and channel strategyDrive developer signups, usage, and transaction volume across tools and APIsOperate independently with urgency and ownership—this is a doer role, not advisoryRequired Skills & QualificationsProven experience executing fast-paced B2B marketing campaigns in the developer, fintech, or Web3 spaceStrong understanding of technical/developer audiences and how to drive engagementAbility to independently plan and execute paid media, content strategy, and event marketing initiativesDemonstrated experience managing performance marketing budgets from $50K to $500KPrior work marketing APIs, SDKs, or developer-focused productsFamiliarity with crypto infrastructure (onramps, embedded wallets, developer tools)Excellent cross-functional collaboration and communication skillsMust be able to work in the U.S. without sponsorship (W2 only – no H1B/C2C candidates)Available to work full-time (40 hours/week) remotelyPreferred Skills & QualificationsExperience with grassroots developer engagement: hackathons, meetups, AMAsFamiliarity with platforms like X/Twitter, LinkedIn, Reddit, and SEM toolsConnections within Web3 communities or past involvement in developer relations eventsHigh agility in executing integrated campaigns that include performance, content, and event layersStrategic and data-driven thinker with a bias for rapid execution and iterationBenefits & CultureRemote work flexibilityWork with emerging technologies at the forefront of fintech and crypto innovationJoin a high-performing, mission-driven team focused on developer adoption and product growthOpportunity to make a measurable impact on a nationally recognized platformCollaborative and agile work environment with real ownership #J-18808-Ljbffr

Created: 2025-09-17