Global Head of Enterprise Demand Generation

Global Head of Enterprise Demand GenerationJoin to apply for the Global Head of Enterprise Demand Generation role at MiroAbout The TeamThe Demand Generation team has the potential to be a key growth driver at Miro. Today, its scope and impact are evolving, with a growing focus on building scalable programs across the full customer journey – from new logo acquisition to expansion within existing accounts and segments. We are investing in leadership, structure, and strategic clarity to take this function to the next level and unlock its full impact on pipeline and revenue generation. The team partners closely with sales, product marketing, marketing operations, and analytics to define and deliver integrated campaigns that create and capture demand – converting it into qualified pipeline and revenue.About The RoleAs Head of Demand Generation, you will be a key stakeholder in driving Miro’s global pipeline generation strategy and execution. You will define the vision, scope, and structure of the function, and lead a team focused on delivering scalable, measurable growth across both net-new and expansion audiences, in close partnership with GTM teams. You will oversee core demand programs including LinkedIn campaigns, content syndication, and ABM execution. You’ll collaborate closely with Sales to improve outbound effectiveness, and work alongside marketing and sales operations to ensure targeting, lead scoring, and funnel mechanics are optimized for conversion and scale. This is a senior, cross-functional leadership role that combines data-driven strategy, operational rigor, and hands-on execution. Your work will directly impact pipeline creation, sales productivity, and Miro’s revenue growth.What You’ll DoDefine and lead Miro’s global demand generation strategy across new logo and expansion audiencesBuild and manage a high-performing team and agency partners across campaign execution, ABM, and content syndicationOwn strategy and execution for LinkedIn campaigns, ABM programs, and targeted syndicationCollaborate with Sales to enhance outbound strategy, messaging, and follow-up flowsPartner with performance marketing, lifecycle, and content to align programs and drive pipeline growthImprove MQL/PQL scoring frameworks and qualification models in collaboration with Sales and AnalyticsEstablish integrated funnel reporting and diagnostics to guide investment and improve conversionGuide content and creative efforts in partnership with brand and creative strategy teamsDefine and monitor KPIs across pipeline generation and funnel health, with a focus on scalability and revenue impactWhat You’ll Need8+ years of experience in demand generation or integrated campaigns, with 3+ years in a leadership roleProven success in driving pipeline and revenue growth in SaaS, ideally in both PLG and sales-assisted environmentsDeep experience in LinkedIn campaign strategy, ABM execution, and partner-led demand programsStrong understanding of lead lifecycle, scoring models, and funnel optimizationExperience managing teams and agencies to execute integrated, data-driven campaignsExcellent cross-functional collaboration skills - particularly with Sales, Product Marketing, and AnalyticsStrategic thinker with a test-and-learn mindset and strong executional disciplineFluent in marketing and sales tech stacks (e.g. Marketo, Salesforce, attribution platforms, intent data tools)What’s In It For YouCompetitive equity packageHealth insurance for you and your familyCorporate pension planLunch, snacks and drinks provided in the officeWellbeing benefit and WFH equipment allowanceAnnual learning and development allowance to grow your skills and careerOpportunity to work for a globally diverse teamAbout MiroMiro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!Check Out More About Life At MiroYouTube: Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.We also handle and use personal data of job applicants in line with our Recruitment Privacy Policy found here.Seniority levelDirectorEmployment typeFull-timeJob functionMarketing and SalesIndustries: Software Development #J-18808-Ljbffr

Created: 2025-09-17