Senior Director, Global Brand Strategy – Cola-Cola

Focus, Scope, & ImpactLeads the strategic thought leadership in Meals growth strategy, design of initiatives to broaden the Coke & Meal ritual adoption in order to continue drive meals occasion share ahead of competition and drive rituals including LRP, ABP thinking.Drives new-age of Meals through designing and leading the set-up New Meals IP platform to transform how we engage with consumers through Meals, collaborating with Global IMx Digital, Creative Strategy.Leads the brand briefing and strategic thought leadership of 2026/27 Meals charter, communication planning; setting up the Charter OU core team to manage & lead from communication brief to launch, working with OU meal leads.Overseeing the Meals initiatives strategic alignment, consumer strategy, effectiveness.Coach Meals Experience Director on working with the network of OU CCTM leads and OU Meal Leads, Global Category Creative Strategy team, Global and Local C&CL teams to design integrated experience plans including FoodMarks, New IP, FoodFest through collaborating with OU Meal Leads as a network team.Establishes and oversees the Meals marketing budget to ensure appropriate marketing mix that drives efficiency and deliver against financial targets, process guidelines and productivity goals.Coaches, inspires, and builds marketing capabilities and acts as a role-model in growth behaviors and leadership behaviors to drive strong meals network team engagement.Works with the Knowledge, Strategy and Insights teams to develop consumer marketing insights and provide a foundation for marketing strategy and channel management. Ensures strategic brand communications (including advertising, promotion and media plans) via deep consumer understanding, KBI tracking that follows global category strategy guidelines, as well as development of reporting and execution models to evaluate results and leverage key learnings.Experience10 years of related global marketing & brand strategy experience, preferably in Consumer-Packaged Goods (CPG) or similar industry.Category, Brand Strategy experience is critical — Experience with Commercial/ Customer or Digital is an added benefitExperience working with cross-functional teamsDeep understanding of consumer and business analyticsWork FocusDeep understanding of Brand Growth StrategyDeep understanding on the mining and application of consumer insightsAbility to work in agile network teamsCommunication FocusRole will require frequent communication with senior stakeholders including OUMD’s, CCTM leads, Global StakeholdersGlobal Category Senior Direct Reports must be comfortable communicating innovative approaches to marketing strategy and building buy-in across key internal stakeholdersSkillsMarketing Strategies; Brand Strategy; Leadership; Brand GrowthAll persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.Pay Range:$211,000 – $238,400Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:50Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. #J-18808-Ljbffr

Created: 2025-09-17