Industry Marketing Manager, Defense & Intelligence

Welcome to Planet. We believe in using space to help life on Earth.Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and a data company all rolled into one.Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.About the RolePlanet is looking for a strategic Industry Marketing Manager to help grow our business in the Defense and Intelligence sector. In this role, you will work closely with stakeholders from across the global Defense and Intelligence business group to drive demand for our AI-powered solutions among government audiences worldwide.This role sits on the Product, Industry and Partner Marketing team and is responsible for developing and maintaining resources that resonate with military, defense and national intelligence audiences. On a day-to-day basis, you will deeply understand customer challenges, determine effective engagement strategies, and arm sales and marketing stakeholders with the right messaging, content, and competitive insights.This unique role offers the opportunity to directly shape our global defense and intelligence narrative. You/'ll have the autonomy to determine priorities, deciding not only which projects to pursue, but also how to craft and deliver the messaging. As a go-to resource for cross-functional teams, you/'ll work closely with sales and guide key marketing functions to ensure we tell compelling stories across diverse content formats and channels. This role gives you the chance to market groundbreaking data products and AI-powered solutions built on our unique near-daily Earth scan, with your work being used by internal stakeholders at all levels and seen by senior military leaders worldwide.The ideal candidate can rapidly grasp technical concepts and develop simple and effective narratives that resonate with our military and defense audiences. This role is expected to routinely present internally and externally at events and webinars, and should be adept at public speaking and evangelizing Planet’s mission and defense solutions.This is a full-time, hybrid role which will require you to work from our San Francisco or Washington D.C. office, 3 days per week.Impact You'll OwnGrow the market for our unique AI-powered solutions that detect threats across globally dispersed military, commercial sites, and open waterSupport new GTM initiatives (product launches, solution development, partnerships); assess gaps and identify opportunities for market expansionEnsure we bring compelling positioning and messaging to military and defense audiencesProduce and maintain a portfolio of industry specific marketing assets and sales enablement tools (presentations, data sheets, demos, battlecards, etc.)Partner with sales to strategize on account-specific marketing programs and content to support pipeline growth and expansionWork closely with broader marketing teams (growth, regional, customer, creative, and communications) to execute industry and account-based marketing campaignsHost customer-facing webinarsCollaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreachWork with Partner Sales and Marketing to support co-marketing efforts with strategic partnersWhat You BringBachelor of Arts or Science Degree6+ years of product, solutions or industry marketingExperience working within the military or defense sectorTrack record positioning and marketing B2G/enterprise productsExceptional listening and influence skillsExcellent writing, communication, and presentation skillsCreative and analytical thinking skills; ability to synthesize informationExcellent attention to detailExperience partnering with product, sales, and executive stakeholders and communicating across leadershipExcellent organizational skills, self-starter with ability to collaborate across departmentsWhat Makes You Stand OutExperience working with international sales teamsActive, current, or previously held security clearanceApplication DeadlineDecember 3, 2025 by 11:59 PM PSTBenefits While Working at PlanetThese offerings are dependent on employment type and geographical location, based upon applicable law or company prehensive Medical, Dental, and Vision plansHealth Savings Account (HSA) with a company contributionGenerous Paid Time Off in addition to holidays and company-wide days off16 Weeks of Paid Parental LeaveWellness Program and Employee Assistance Program (EAP)Home Office ReimbursementMonthly Phone and Internet ReimbursementTuition Reimbursement and access to LinkedIn LearningEquityCommuter Benefits (if local to an office)CompensationThe US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.San Francisco Salary Range$128,400 - $160,500 USDBelonging and Equal OpportunityWe are dedicated to belonging and do not discriminate on the basis of protected status. Planet is an equal opportunity employer and provides employment opportunities regardless of race, religion, color, national origin, ancestry, disability, medical condition, marital status, sex, gender, gender identity, or any other protected classification in accordance with applicable laws.AccommodationsPlanet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you. #J-18808-Ljbffr

Created: 2025-09-17