TikTok Shop - UX Researcher

Overview TikTok Shop is an innovative e-commerce solution that enables merchants, brands, and creators to sell products directly on TikTok. As part of the TikTok Shop Design team, you will use qualitative and quantitative studies to collect user feedback, develop deep user empathy, and work cross-functionally with design, product, and marketing teams to meet business needs. Our team prioritizes usability, functionality, and impact, and collaborates with stakeholders to enhance efficiency and user experiences. We are strategically located in diverse cities and bring cultural insights and global perspectives to B2B solutions in operations and finance. Responsibilities Partner with designers and cross-functional teams (product, engineering, marketing) to deeply understand the needs, motivations, and pain points of E-commerce consumers in the North American market and other global markets, translating insights into UX research findings and design directions. Work with stakeholders to identify strategic questions that inform the E-commerce experience, balancing research objectives with design opportunities to shape the end-to-end consumer journey. Own the design-and-research planning process: select and tailor research methods to the question, timeline, and resources, and translate findings into design concepts, workflows, and prototypes. Design and conduct research (qualitative and quantitative) and synthesize findings into practical, actionable insights and design recommendations that influence product and experience strategy. Measure the impact of design changes on user behavior and attitudes over time, using data-driven methods to explain the “why” behind outcomes and to iterate on the experience. Initiate foundational and exploratory research, benchmarking against relevant industries, to surface long-term possibilities and inform future design directions. Qualifications Minimum Qualifications: Minimum 4+ years of combined experience in UX design and UX research, preferably in E-commerce or tech. Demonstrated ability to deliver end-to-end consumer experience work (strategy, design, validation, and measurement). Experience analyzing data with statistical tools/languages (SQL, Python, R, SPSS) and translating insights into design actions; familiarity with analytics/experiment platforms to measure impact. Portfolio or case studies demonstrating end-to-end consumer experience design work (research-informed strategy, iterations, and measurable design outcomes). Preferred Qualifications: Bachelor’s degree or higher in Design, Psychology, Statistics, Sociology, Marketing Research, Economics, or related fields. Proficiency in qualitative and quantitative methods (e.g., usability tests, interviews, diary studies, surveys, concept testing, A/B testing, analytics) and the ability to design research that informs both discovery and concrete design decisions; comfortable conducting interviews and design critiques in US/global markets. Strong storytelling and communication skills to influence partners and stakeholders, with the ability to articulate research findings and design rationale to non-technical audiences. About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover, and connect. Our global, diverse teams make that possible. We strive to do great things with great people, lead with curiosity and humility, and impact in a rapidly growing tech company. We embrace challenges with an "Always Day 1" mindset to achieve meaningful breakthroughs for our users. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the communities we reach through our workplace and platform. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or an accommodation, please contact us at the provided accommodation request channel. Job Information This description does not include all job duties or requirements and is not a contract. Compensation varies by location and experience. Benefits vary by country and employment type. Applicants should review local regulations and company policies for precise details. #J-18808-Ljbffr

Created: 2025-09-17