Lead Machine Learning Engineer, Ad Performance

OverviewLead Machine Learning Engineer, Ad Performance. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.Why join us? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. If you’re a Machine Learning Engineer who can bridge technical depth with business acumen and build scalable, reliable systems that move revenue, we want you on our team.Your role sits at the intersection of advertising algorithms, personalization, and optimization—building ML software and infrastructure that drives ad performance and user engagement at scale.Base salaryBASE SALARY: $165,000–$215,000 per year, paid semi-monthlyMust haveYou bring both the technical depth to design and deploy complex ML systems and the business intuition to drive KPI impact. Specifically:7+ years of software development and ML engineering, including 3+ years focused on advertising systemsProven experience optimizing ad performance using both mature models and emerging ML technologiesExpertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CVProficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)Strong analytical problem-solving skills with a proven track record of delivering measurable resultsExcellent communication, teamwork, and project management skillsYour roleYour mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. You’ll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.OutcomesDevelop and scale advertising algorithms that optimize engagement and revenue simultaneouslyApply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performanceBuild scalable infrastructure to support real-time ad decisioning across millions of requests per dayConduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIsContinuously improve ETL pipelines and monitoring systems to ensure reliable ad deliveryCollaborate with global teams across product, data, and engineering to launch high-impact ad featuresStay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantageCompetenciesImpact-Oriented: You align ML systems to business outcomes and measure what mattersTechnical Builder: You write clean, production-ready code and architect scalable systemsCollaborative: You work seamlessly with global teams and communicate complex ideas clearlyResilient & Determined: You don’t shy from challenges and drive projects through to impactCurious Innovator: You keep pace with ML/AI trends and creatively apply them to advertisingAnalytical Problem-Solver: You break down complex systems and find data-driven solutionsTotal compensationBase salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means future increases are based on company and personal performance, not annual cost of living adjustments.Want to accelerate your career? Apply now!We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.We do not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.How to applyInterested in joining Launch Potato? Please apply through the company portal with your resume and cover letter highlighting relevant ML experience.U.S. Standard Demographic QuestionsWe invite applicants to share their demographic background to identify areas of improvement in our hiring process. Participation is voluntary and responses are anonymous. The information will not affect hiring decisions. #J-18808-Ljbffr

Created: 2025-09-17