Associate Director, Mass Marketing Fundraising & ...

Current job opportunities are posted here as they become available.Subscribe to our RSS feeds to receive instant updates as new positions become available.Department: Unassigned DepartmentLocation(s): Hybrid - Silver Spring, MD or New York, NY, United StatesPOSITION SUMMARYHIAS seeks an Associate Director, Mass Market Fundraising & Supporter Engagement to manage the day-to-day operations of our mass market fundraising program and to help execute strategies that grow and sustain our standard donor base (those giving $0–$25,000 annually). Reporting to the Associate Vice President, this role plays a critical part in building integrated donor experiences across email, SMS, digital advertising, and direct mail.The Associate Director will develop compelling donor communications, oversee multi-channel campaign execution, and support strategic efforts to move donors along the giving pipeline. The ideal candidate is a creative storyteller and strong project manager who thrives in a fast-paced environment and is deeply committed to donor-centric fundraising.Note, this position is based at our headquarters in Silver Spring, Maryland or our office in New York, New York, and we will consider a remote option for applicants who live outside of commuting distance to either of our offices and are based in other states in which we are registered (Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, Texas, Virginia, West Virginia, Wisconsin).The salary range for this position is $87,750-100,000.00.ESSENTIAL FUNCTIONSCollaborate with Associate Vice President to develop and execute comprehensive mass market fundraising and supporter engagement strategiesImplement integrated digital campaigns across email, social media, website, and emerging platformsContribute to efforts that support donor upgrade pathways in collaboration with the mid-level and major gifts teams.CreativeWrites and edits compelling fundraising copy for all email campaigns, including appeals, newsletters, and stewardship communicationsDevelop persuasive web content for donation pages, campaign landing pages, and website fundraising sectionsCreates cultivation content that builds donor relationships and communicates organizational impactWrites advocacy copy that mobilizes supporters for action campaigns and policy initiativesCraft donor communications across the giving journey, from acquisition to retention messagingAdapt messaging for different audience segments based on giving history, interests, and engagement levelsCampaign ManagementOversee end-to-end campaign development from concept through execution and analysisSupport integration between direct mail and digital outreach to ensure unified messaging and donor experience.Track timelines, deliverables, and approvals for all active campaigns.TechnologyLead digital fundraising platform management and optimization, including syncing with our database of recordManage marketing automation workflows for donor stewardship and cultivationOversee website fundraising functionality, including donation pages, landing pages, and user experience optimizationStay current with fundraising technology trends and recommend platform improvements or changesDataMonitor and analyze key performance indicators including conversion rates, average gift size, donor retention, and lifetime valueIncorporate A/B testing on campaigns, messaging, and donation processes to optimize performanceMaintain donor database integrity and implement data-driven segmentation strategiesManage and mentor fundraising team members, including coordinators and specialistsCollaborate with marketing, communications, and program teams to ensure aligned messagingWork closely with revenue operations team on gift processing, reporting, and compliance requirementsPartner with mid-level and major gifts team to ensure seamless donor experience across giving levelsQUALIFICATIONS & REQUIREMENTSUndergraduate degree, preferably in a relevant field5-7 years of relevant professional experienceProven track record of managing successful multi-channel fundraising campaignsExperience with fundraising databases and CRM systems (Salesforce, Raiser’s Edge, or similar platforms)Proficiency in writing for digital channels with knowledge of email best practices and web conversion optimizationAbility to write in organization’s voice while adapting tone for different campaigns and audiencesStrong analytical skills with ability to interpret data and make strategic recommendationsProject management experience with ability to handle multiple campaigns and deadlines simultaneouslyLeadership experience with demonstrated ability to manage and develop team membersCreative problem-solving skills and ability to innovate within budget constraintsKnowledge of refugee and/or asylum issues preferred #J-18808-Ljbffr

Created: 2025-09-17