Vice President of Growth Marketing

OverviewVice President of Growth MarketingAbout the CompanyLarge private collegeIndustry Higher EducationType Educational InstitutionFounded 1911Employees 501-1000CategoriesHigher Education Non Profit Universities Education Baker College Colleges & UniversitiesSpecialtiesbusiness education engineering and information technology health science social science nursing occupational therapy graduate studies culinary arts and auto / diesel technology auto / diesel technology and information technologyAbout the RoleThe Company is in search of a Vice President for Growth Marketing to spearhead its student acquisition and revenue growth strategies. This pivotal leadership role involves taking full ownership of the marketing funnel, from the development of bold growth initiatives to their successful execution. The successful candidate will be responsible for leading a high-impact team that combines data analysis, experimentation, and storytelling to engage and convert prospective students. A key focus will be on building and leading a team that is dedicated to driving enrollment and student engagement, with a strong emphasis on a culture of data-driven innovation and experimentation.Candidates for the Vice President for Growth Marketing position at the company should have a proven track record in growth marketing, with experience in both digital and traditional channels. The role requires advanced analytical skills, the ability to manage the entire acquisition funnel, and a collaborative leadership style. A bachelor's degree in a related field is required, with a master's degree preferred, and a minimum of 7-10 years' progressive experience, particularly in data-driven organizations. The ideal candidate will be a strategic thinker, a hands-on operator, and a team builder, with a genuine passion for expanding access to education and a forward-thinking mindset around emerging technologies. Experience in education is a strong plus, and the candidate should be adept at fostering a culture of operational excellence, agile execution, and shared accountability.Hiring Manager Title: PresidentTravel Percent: Less than 10%FunctionsMarketing #J-18808-Ljbffr

Created: 2025-09-17