Director of Sales

OverviewFirst Batch Hospitality is seeking a dynamic, service-oriented Director of Sales to join our team in Washington, DC. This role requires relocation to our DC location, and we welcome applicants from across the country who are eager to make the move and grow their careers with us.As the Director of Sales, you will oversee, grow, and develop social and corporate event sales for our Washington, DC venue. You will lead strategy to achieve and exceed sales goals while guiding a high-performing, unit-based sales team toward excellence. At First Batch Hospitality, we value entrepreneurial spirit, collaboration, and a drive to create meaningful impact for our guests, teams, and community.The First Batch wineries create magic for our guests everyday, whether that’s bringing a dream wedding to life, creating a new delicious food dish from our wine, or letting people discover a new passion on one of our winery tours. We do this while maintaining an approachable, warm, inclusive, down-to-earth attitude that reflects our passion to bring traditional winemaking into urban centers so people don’t feel they have to travel to experience the magic of winemaking.We are searching for team members who are committed to working as hospitality professionals. People who deeply care about creating a friendly, warm experience for our guests. People who live and breathe passion for food, wine and events. People that love to learn, share, and tell others about their stories and adventures.Core ResponsibilitiesResponsible for the management of the unit level sales team including: hiring, training, motivating, providing in the moment guidance, development, coaching and feedback or disciplinary actions of the teamCollaborate with other Directors of Sales to ensure cohesiveness throughout the sales teams, cohesive planning and execution of all eventsEvent Sales StrategyMaintain deep and extensive knowledge of the corporate and social events industry, current trends and competitive landscapeCreate effective sales programs that will increase awareness, promote a positive perception of the business and improve lead conversion ratesDevelop annual pricing and sales strategy in conjunction with the Co-Founder of the companyWork collaboratively with the Co-Founder to prepare and present annual and quarterly sales targets and strategy plans for Corporate and Association Bookings, including but not limited to overall department targets, individual sales manager targets, clearly outlined quarterly plans and timelines for achieving targetsCreate new, and maintain existing, event products via collaboration with Culinary, Operations and Marketing DepartmentsRegularly track and analyze all sales and revenue-related data, including but not limited to, lead volume and quality, event financial metrics and sales manager performance KPI’sAttend local networking events and conferences to build more local awareness and networkBusiness Development and Relationship ManagementOversee and manage Destination Management Companies (DMCs) and other industry association relationships in conjunction with unit-based sales managersUtilize existing contacts to drive business, while continuously networking to develop new and profitable relationships via internal and external events, site visits, off-site client entertainment, etc.Maintain ownership and oversee growth of new business accounts to contribute to the overall success and incremental growth of the departmentCollaborate with Marketing Department to drive strategy and revenueEffectively listen, communicate and perform diplomatically with internal and external customers and staff in all situations.Collaborate with Marketing on the creation of sales collateral and marketing materials to assist in the overall sales process from lead generation to bookingWork closely with the Events Team to ensure successful operation of the Events DepartmentPartner with Executive Chef/Chef de Cuisine on continued menu development and custom menus when neededPerforms other duties as required or assignedRole RequirementsMinimum of seven years experience in sales in the hospitality industry4+ years of team management for national or local sales teamExperience in social and corporate sales environmentsBachelor’s degree or an equivalent combination of education and experienceProven ability to cultivate and maintain relationships with internal and external stakeholdersExceptional interpersonal and written and verbal communication skillsAbility to work well with others and across multiple levelsAbility to readily adjust to changing work environmentsAbility to work independently, multi-task, and organize work to manage time effectively and meet deadlinesStrong and effective communication skills, both written and verbalProficient in Microsoft Word, Excel, project management software, i.e., Teamwork, Canva, Tripleseat and G-suiteAbility to travel up to 5-10% locallyCompensation and BenefitsTotal On Target Earnings: $160,000Employer covered deductible plan20 Days of Paid Time Off7 days of Sick & Safe Leave3 Floating HolidaysFood and Wine Discounts at District, Brooklyn, and Chicago WineryEqual Employment OpportunityFirst Batch Hospitality provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. #J-18808-Ljbffr

Created: 2025-09-17