Sales Director- Promotional Products & Apparel

Overview The Sales Director will lead and manage all sales activities for the Promotional Products & Apparel division, driving revenue growth, expanding market share, and ensuring exceptional customer satisfaction. This role requires deep knowledge of the promotional merchandise and branded apparel industry, strong leadership skills, and a proven ability to build and execute strategic sales plans. Key Responsibilities Sales Leadership Develop and implement comprehensive sales strategies to achieve or exceed revenue and margin goals that align with company objectives. Identify and pursue new business opportunities within target markets. Lead the development of strategic client relationships and long-term partnerships. Business Development Manage the full sales cycle from prospecting through closing for key accounts. Oversee responses to RFPs and coordinate presentations for large-scale opportunities. Maintain a strong pipeline and accurate sales forecasts. Build and maintain strong, long-term client relationships with key accounts, ensuring repeat business and customer loyalty. Team Management Recruit, train, and mentor sales staff to ensure high performance. Set clear performance expectations and monitor results through KPIs. Foster a collaborative, motivated, and accountable sales culture. Operational Collaboration Partner with operations, marketing, IT, and design teams to ensure flawless project delivery. Work with sourcing partners to maintain competitive pricing and product innovation. Continuously analyze the business landscape to identify emerging market trends, customer needs, and competitive opportunities to refine product and sales offerings. Coordinate with sourcing partners to develop physical product mockups for client and prospect consideration. Financial Management Manage sales budgets and ensure profitability targets are met. Provide regular reporting on sales performance, market activity, and competitive insights. Qualifications Bachelor’s degree in Business, Marketing, or related field (preferred). 5+ years of sales leadership experience in promotional products, branded merchandise, or corporate apparel. Demonstrated success in meeting and exceeding million-dollar sales goals. Strong knowledge of apparel decoration methods (screen print, embroidery, heat transfer, dye sublimation, etc.). Established network of industry contacts and supplier relationships. Excellent negotiation, presentation, and communication skills. Proficiency with CRM systems, Microsoft Office Suite, and sales reporting tools. Familiarity with print services to leverage cross-selling opportunities. Ability to travel (10-20%). Competencies Results-driven with strong strategic thinking abilities. Excellent leadership and team-building skills. Strong business acumen and financial management skills. Ability to thrive in a fast-paced, competitive market. Compensation & Benefits Competitive base salary + commission or performance-based incentives. Health, dental, and vision coverage. 401(k) with company match. Paid time off, holidays, and professional development opportunities. Work Environment This job generally operates in a professional office environment but may need to work with employees in a production environment where he/she may be exposed to fumes or airborne particles, moving mechanical parts, vibration and moderate to loud noise level. This role routinely uses standard office equipment such as computers and smartphones. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The person in this position frequently communicates with other employees and customers in person, over the phone and electronically. This is a largely sedentary role; exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. However, while performing the duties of this job, the employee is occasionally required to move about the office and production areas to access other departments, files, office machinery, etc. Position Type/Expected Hours of Work This is a full-time position with a standard schedule of 40 hours per week. Overtime will be required at times dependent upon business necessity. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. E-Verify Statement As a condition of employment, all new hires will be required to complete Form I-9 and participate in E-Verify, an electronic system to verify employment eligibility. #J-18808-Ljbffr

Created: 2025-09-17