Head of Creative Strategy

About the CompanyOur client makes modern home-gardening joyful, easy, and wildly successful — from heirloom vegetable seeds and specialty herb kits to bonsai starters, grow-lights, and patio planters. Backed by EAK Distribution, they’re already an 8-figure e-commerce brand selling on Amazon, Shopify, TikTok Shop, and their own DTC site, and they’re on a fast track to $30 million in annual revenue within the next few years.Why You’ll Love Leading CreativeTrue Ownership: Your creative roadmap shapes every customer touchpoint, from eye-catching packaging, market-leading graphics, and scroll-stopping videos.Direct CEO Partnership: Pitch moon-shot ideas and influence brand architecture at the highest level.Hyper-Growth Pace: We add 70+ new SKUs each year as we scale toward $30M.Culture of Learning: Budget and time for courses, conferences, and experimentation (fail fast, learn faster).Remote Freedom: Work anywhere!Strong, Collaborative Team: Join a diverse crew that shares wins, ideas, and feedback every day.Here is Your 90-Day North-Star MissionAudit & Align – Refresh brand guidelines and unify visuals across Amazon, Shopify, and social.Launch Playbook – Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%.Quick-Win Tests – Run A/B experiments that lift click-through rate (CTR) by 10% on two hero SKUs (e.g., Patio Salad Kit, Culinary Herb Trio).What You’ll DoCreative Strategy & StorytellingCraft visual + verbal identity for every product; champion consistency across all touchpoints.Turn competitive research, reviews, and keyword data into irresistible angles and visuals.Collaboration with Product DevelopmentPartner with R&D to bring new seeds, kits, and products to life, shaping packaging, imagery, and launch assets.Translate raw feature ideas into compelling briefs, mood-boards, and prototypes that accelerate go-to-market.Leadership & MentorshipInspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators.Drive weekly feedback loops, OKRs, and loud Slack celebrations.Ability to recruit, mentor, and skill up employeesAsset Production & E-commerce OptimizationOwn the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts.Pair eye-catching visuals with conversion-focused copy (Amazon A+, TikTok hooks, email flows).Data-Driven ExperimentationPlan and interpret A/B tests for CTR, CVR, and AOV; iterate designs in rapid sprints.Present insights in crisp dashboards for Growth and Product teams.Systems & ScalingImplement ClickUp boards, shared Figma/Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200.Future-proof workflows with AI design tools, 3-D renders, and emerging content formats (UGC, AR).What You BringMust-Haves4+ years leading creative for an e-commerce or CPG brand.Fluent visual communicator — able to convey core messages through static, motion, and interactive creative.Portfolio of Amazon & DTC wins and clear performance metrics.Mastery of Adobe CC; strong photo/video production chops.Proven A/B testing & KPI reporting experience.Stellar communicator — can pitch ideas to execs & juniors alike.Ability to learn new tools such as AI.Strong project management ability.Nice-to-HavesManaged pipelines for 300+ SKUs.High-level copywriting prowess — able to craft winning headlines & body copy.Hands-on video-editing skills.Familiar with 3-D renders or AI-assisted design.Scaled a team from 0 → 6+.Passion for gardening.Perks & BenefitsCompetitive Pay + annual performance bonusHealth Allowance after 90 days (use it your way)Education Stipend for courses, conferences, or coachingFlexible PTO with local-holiday swapsSupportive, Collaborative Team Culture—daily stand-ups, open feedback loops, and shared winsHow to ApplyPortfolio — Share 3–5 before/after projects that moved the needle (include metrics).Optional Creative Challenge — Re-imagine one of our Amazon images; show your thinking.Cover Letter — Tell us how you’d level-up our amazon storefront in 60 days. #J-18808-Ljbffr

Created: 2025-09-17