Director of Memberships

Why it matters:Axios is seeking a senior marketing leader to define and drive the future of our membership programs, a fast-growing line of business that fuels Axios’ mission and builds meaningful relationships with our readers. You’ll lead a cross-channel, full-funnel strategy to grow membership for Axios Local and our Subject Matter Expert verticals , while laying the groundwork for what’s next.This is a high-visibility role at the center of our brand, product, and revenue growth where your marketing vision and performance instincts will directly shape how we grow, engage, and retain our most loyal readers.Go deeper:As Director of Memberships, you’ll lead the strategy and execution of marketing efforts across the entire membership lifecycle: from awareness and acquisition to onboarding, engagement, and retention. You’ll own the roadmap for campaign strategy, creative messaging, channel performance, offer testing, and member communications.You’ll partner deeply across Product, Editorial, Design, and Revenue to create seamless, high-converting user journeys and deliver messaging that moves people from passive readers to passionate supporters. You’ll manage a growing team, define success metrics, and drive outcomes that grow both business and brand.This role is ideal for a marketer who’s both strategic and hands-on, someone who thinks in funnels and brand narratives, obsesses over audience signals, and thrives in fast-paced, mission-driven environments.What you’ll do:Lead membership strategy and growthOwn the end-to-end strategy for acquisition, conversion, and retention across all current and future membership programsDevelop short- and long-term plans that drive revenue, deepen engagement, and advance Axios' missionAccelerate performance and monetizationDrive paywall optimization, pricing and packaging strategy, and offer testing to maximize conversion and lifetime valueShape and evolve the membership value propositions based on audience insights, qualitative and quantitative research and competitive benchmarkingOwn the landing page strategy, from A/B testing to messaging and UX, to improve user journeys and drive higher acquisition performanceExpand and elevate member benefitsLead development of new benefits, from premium content and exclusive webinars to swag and surprise-and-delight moments, that increase engagement and perceived valueEnsure seamless delivery of member experiences across platforms and channelsOwn full-funnel membership marketingOversee paid media, email, lifecycle, and onsite strategies with a performance mindsetLead launch and promotion of reports, webinars, and other high-value content that drives acquisition and retentionOptimize lifecycle marketing from onboarding through renewal, including win-back and churn-reduction programsOversee vendor partnerships and marketing platforms, ensuring our tools evolve to meet changing needs and growth goalsChampion the member experienceOversee membership customer service support to ensure fast, thoughtful, and on-brand member supportImplement scalable systems for member feedback, database integrity, and experience qualityLead a high-performing, mission-driven teamMentor and develop a small team of marketers and membership operatorsBuild a culture of ownership, experimentation, and continuous improvementCollaborate cross-functionally to deliver resultsAct as the strategic partner to Product, Tech, Editorial, and Revenue teams to align on roadmap, testing, and member-facing featuresLead internal communications and stakeholder updates, ensuring cross-functional teams are aligned on membership performance, priorities, and roadmapDrive business performance and accountabilityOwn revenue and membership pacing forecasts, goal-setting, and reportingTranslate performance insights into strategic direction and optimization plansMaintain strong operational rigor while staying agile to test and learnBetween the lines:You’re energized by solving complex challenges and scaling what works. You bring clarity to chaos, insights to strategy, and care to the customer. Most of all, you believe in building programs that serve the mission, and the audience, with equal rigor.Starting salary for this role is in the range of $105,000 - $150,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.What Axios brings to the table besides salary:401(k) with employer matchRobust PPO and High Deductible health insurance options on the Blue Cross Blue Shield networkEmployer Health Savings Account (HSA) contribution for the high deductible health plan optionDental and vision coveragePrimary caregiver 12-week paid leaveGenerous vacation policy, plus holidaysOne mental health day per quarterAnnual learning and development stipend$100 monthly work-from-home stipendTele-mental health services through HeadspaceOneMedical membership, including tele-health servicesPersonal health advocacy resources through HealthAdvocateInclusive fertility, hormonal health and family forming benefits through Carrot FertilityAccess to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergenciesIncreased work flexibility for parents and caretakersVirtual company-sponsored social eventsA strong and positive work environmentA commitment to an open, inclusive, and diverse work cultureEqual Opportunity Employer StatementAxios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time. #J-18808-Ljbffr

Created: 2025-09-17