Senior Product Marketing Manager

OverviewReporting to the Sr. Director, Product Marketing, we’re looking for a strategic, curious, and customer-obsessed Senior Product Marketing Manager to join our team. In this role, you'll be the voice of multiple data-centric products within our portfolio, connecting deep product understanding with compelling storytelling that grows our market position. You’ll partner closely with Product, Marketing, Sales, and Customer Success to shape positioning, build go-to-market strategies, and drive adoption and engagement. If you thrive at the intersection of data, storytelling, and go-to-market execution, and love turning complexity into clarity, this role is for you.What You’ll DoStorytelling & Positioning: Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver.Strategic Business Impact: Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what/'s working, optimize campaigns, and guide product roadmap decisions.Go-to-Market Leadership: Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success.Data-Driven Insight: Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development.Product Partnership: Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights.Customer & Market Research: Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning.Enablement & Evangelism: Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field.Content Strategy: Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.What We're Looking For5+ years of product marketing experience in B2B SaaS or data/analytics platformsDemonstrated success in driving go-to-market plans that led to measurable revenue, retention, or adoption outcomesExperience marketing data, analytics, or technically complex products to business and technical stakeholdersStrong analytical mindset; comfortable using tools like Tableau, Pendo, Gong, Seismic, Salesforce, and product analytics platforms to assess performance and shape strategyExceptional storytelling skills—able to craft crisp, compelling narratives from complexityProven cross-functional collaborator with the ability to influence without authorityStrong written and verbal communication skillsBachelor’s degree required; MBA or equivalent experience a plusLocationPayscale has an employee-centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their needs.If you work from home, ensure you meet technology, equipment and workspace requirements: High-Speed Internet with a stable connection (minimum 100 Mbps) and a device for MFA/2FA. Payscale has employees across the US, Canada, UK, The Philippines and Romania; however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.Benefits And PerksAll around awesome culture where we strive to live our 5 values: Data informed decision making; Customer first. Always; Succeed together; Relentless about results. Obsessed with excellence; Lead the change. Shape the standard.Monthly company All Hands meetingsRegular opportunities for executive leadership exposure through AMAsContinued learning & development opportunitiesContinuous feedback culture to drive performance and career growthEmployee Resource GroupsCompany sponsored volunteer hoursAnd more!Our More Standard BenefitsFlexible paid time off14 Paid Company Holidays, including 2 floating holidaysComprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100%Unlimited infertility coverage through medical plansSupplemental health benefits for you and your family401(k) with fully vested immediate company match16 weeks of paid parental leaveHSA options with company contributionsFSA options for pre-tax allocationsAnnual remote work stipend for wellness or home office equipmentEqual Opportunity EmployerWe embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by law. This policy applies to all terms and conditions of employment.If you have a disability or impairment and need assistance with the application process, please email for pensationBase pay range: $125,600 - $188,400 per yearSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesSoftware Development #J-18808-Ljbffr

Created: 2025-09-17