Vice President of Marketing

OverviewThe Organization :At CrossPurpose, we believe in being all-in, putting down deep roots in a community, and loving neighbors even when it costs us. We believe in telling people the truth, even when it hurts. These are just some of our values, and we take them very seriously. CrossPurpose is a faith-based organization affiliated with Providence Bible Church, and we believe that the non-profit organization, working in tandem with the local church, most fully reflects God's kingdom. As an employee of CrossPurpose, you will be joining a Christian community on a mission to abolish all forms of poverty in Denver. If you are just interested in a job, this opportunity is not for you. If you are looking for a way to live out your purpose, read on. We actively strive for diversity in our workforce.To learn more about who we are and what we do, check out : / / / about-us / .CrossPurpose has been selected as one of Denver's Best Places to Work by the Denver Business Journal!The Position :The Vice President of Marketing is a key executive leader responsible for developing and executing integrated marketing strategies to elevate the CrossPurpose brand, drive program engagement, and generate donor and partner interest. This role oversees the organization's marketing operations and aligns all efforts with organizational goals for growth, impact, and mission advancement. ResponsibilitiesStrategic LeadershipDevelop and execute a comprehensive marketing strategy that supports CrossPurpose's mission, vision, and revenue goals across multiple audiences (students, donors, churches, employers, government, and community partners).Provide leadership to the marketing team, including branding, communications, advertising, and digital media.Lead market research efforts to inform strategy and evaluate impact.Serve as a key voice in shaping CrossPurpose's positioning in the nonprofit sector and faith-based community development space.Brand and MessagingEnsure a consistent, mission-aligned brand experience across all channels and touchpoints.Oversee brand development, storytelling, campaign strategy, and messaging across departments.Digital and Campaign ManagementDirect multi-channel marketing campaigns, including email, digital advertising, SEO / SEM, content strategy, and social media.Establish and track campaign OKRs; adjust strategies based on performance data and ROI.Collaboration and IntegrationCollaborate with internal teams (Development, Programs, Operations, and Leadership) to ensure marketing initiatives meet organizational needs and amplify key initiatives.Manage relationships with vendors, agencies, and freelance creatives.Leadership and Team DevelopmentBuild, mentor, and lead a high-performing team of marketing professionals.Set performance goals and provide regular feedback, coaching, and development opportunities.QualificationsBachelor's degree in Marketing, Communications, Business, or related field (Master's degree preferred).Minimum of 15 years of progressively responsible marketing experience, with at least 7 years in a senior leadership role.Experience leading marketing strategy in a mission-driven or nonprofit organization is strongly preferred.Demonstrated success in brand development, lead generation, and campaign execution.Skilled in digital marketing, analytics, CRM systems, and content creation.Strong leadership, project management, and team development skills.Passion for and commitment to the organization's mission and values.Strong commitment to Christian faithDepartment : MarketingSupervisor : Senior Vice President of Central OperationsDirect Reports : 1 - 3Indirect Reports : 0Salary & BenefitsHours: 40 hours / week : Monday - Friday, 8:00 am - 5:00 pm, occasional other hours as scheduled.Salary / Wage: $115,000 - $144,000Vacation: 20 days per year, plus the office is closed Christmas Day - New Year’s Day, and staff have limited dutiesSick Days: 6 days per yearInsurance Benefits: Health, dental, vision, workers' compensation, unemployment, short-term disability, long-term disability #J-18808-Ljbffr

Created: 2025-09-17