Vice President, Head of Digital Marketing Strategy

Overview Vice President, Head of Digital Marketing Strategy. Hamilton Lane is seeking to expand our Digital Marketing team. We value collaboration, teamwork and integrity as we invest in our employees, clients and partner relationships, and in technology and resources to remain competitive and innovative. What We DoPlease read the following job description thoroughly to ensure you are the right fit for this role before applying. As a recognized leader in providing Private Markets Investment and Technology Solutions, we manage approximately $134.9 billion in discretionary assets and oversee an additional $821.2 billion in non-discretionary assets (as of December 31, 2024). The Opportunity As the Head of Digital Marketing Strategy, you will lead the strategy, execution, and enhancement of Hamilton Lane’s digital campaigns and optimize the enterprise’s digital marketing tech stack. You will partner with marketing teams to build digital experiences for client solutions teams worldwide. You will apply UX / UI analysis, content coordination, design, and technology to ensure user-centric, visually compelling digital experiences aligned with brand standards.Your ResponsibilitiesCollaborate with channel marketing managers and client solutions teams globally to build local digital marketing presence that enhances client engagement.Develop and optimize user journeys across digital products by ideating, prototyping, and collaborating to generate innovative digital solutions.Design wireframes, mockups, and prototypes using tools such as Figma; support the implementation and maintenance of design systems and UI components.Uphold and enforce brand standards across all digital assets.Conduct user interviews, surveys, and usability testing; analyze findings to inform digital experiences.Deliver clear presentations on design concepts and research findings to stakeholders, championing user-centered design principles.Lead the Hamilton Lane Digital Marketing Tech Stack, ensuring platforms, tools, and integrations support objectives and team efficiency.Manage the digital deployment team; oversee daily maintenance, website content updates, UX monitoring, project tracking, and performance reporting.Direct technical and content aspects of major web initiatives with external partners, including site refreshes and new product pages.Collaborate on global digital marketing campaigns (e.g., Market Overview) with planning, logistics, microsites, webcasts and post-event reporting.Oversee email marketing campaigns, process guides, templates, and style documentation; implement new platforms as needed.Foster an inclusive, innovative, and collaborative team culture; onboard and mentor new team members.Stay current with MarTech trends; bring research and competitive insights to inform strategy.Lead a digital content and campaigns team supporting paid campaigns, social media advocacy, and digital reporting for leadership.QualificationsBachelor's degree in digital media, computer science, marketing, or related field preferred.Strong relationship management skills with internal clients and stakeholders; ability to develop creative, collaborative approaches.Ability to multi-task and manage competing priorities in a time-sensitive environment.Critical thinking with ability to analyze information and use metrics to steer actions.Proficiency with design and web tools (Figma, Adobe Creative Suite) and content management systems (Kentico).Strong grounding in UX / UI best practices, accessibility, and web standards.Ability to conduct and analyze user research, usability studies, and A / B testing.Experience with basic web technologies (HTML, CSS, .NET preferred).Collaborative, organized, and able to work autonomously in a fast-paced, hybrid environment.Excellent communication, presentation, and cross-functional project management skills.TravelUp to 20% domestic / international travel.Benefits Hamilton Lane offers a competitive salary and comprehensive benefits package, including medical, dental, prescription, 401k, life and disability insurances, tuition reimbursement, and an employee stock purchase program. We support professional development, wellness initiatives, and parental leave including adoption reimbursement and travel support for nursing parents. We also offer wellness programs and other benefits to support physical and emotional health.Equal Opportunity Hamilton Lane is an affirmative action / equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital status, sexual orientation, gender identity or expression, disability, veteran or military status, or any other classification prohibited by applicable law.If you need a reasonable accommodation to complete your application, please contact Human Resources at Lane is not accepting unsolicited assistance from search firms for this opportunity. No phone calls or emails. All resumes submitted by search firms will be the property of Hamilton Lane. No fee shall be paid if the candidate is hired through other means.Note :Seniority level, employment type, and job function preferences are listed for reference.J-18808-Ljbffr #J-18808-Ljbffr

Created: 2025-09-17