Senior Product Marketing Manager Greenwood Village, ...

OverviewEverDriven is a rapidly growing, tech-enabled transportation management company, serving some of the most vulnerable children in our community. We exist to ensure that children with special needs receive safe, efficient, and cost-effective transportation to and from school. Our proprietary, best-in-class technology solutions enable school districts and parents to easily plan, track and adjust each student’s trips, to and from school, and gives the student access to the educational experience they deserve. Every Trip. Every Day. If you’re someone who thrives in a mission-forward, fast-paced, technology-driven environment, we would love to talk to you about a fulfilling career at EverDriven.Position SummaryEverDriven is looking for a Senior Product Marketing Manager to lead the strategic go-to-market efforts for our rapidly expanding suite of technology-enabled transportation solutions. In this high-impact role, you will own positioning, messaging, product launches, and cross-functional alignment across Product, Sales, and Marketing. You’ll play a critical role in accelerating adoption, retention, and growth across EverDriven’s partner districts and markets. You are inspired by mission, a strategic thinker, a compelling storyteller, and a research-driven marketer who thrives in fast-paced environments and brings deep product marketing expertise, ideally in transportation or EdTech.Salary and LocationSalary Range: $100,000 - $130,000/year, based on experience + bonus potentialLocation: Greenwood Village, CO. Hybrid role – 3 days in the office and 2 days remote.ResponsibilitiesOwn the end-to-end go-to-market (GTM) strategy for product and feature launches, ensuring alignment across Product, Sales, and MarketingDevelop compelling product positioning, messaging, and value propositions based on deep customer and market insightsConduct competitive, market, and user research to inform positioning and support product developmentCollaborate with Product, Sales and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI toolsPartner with Demand Generation to craft campaigns that increase awareness, engagement, and product usageBuild and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritizationTrack product adoption, usage, and retention metrics; use data to refine messaging and positioningLead internal training for cross-functional teams to ensure consistent product narrative and market understandingAct as a thought leader by supporting customer communications, PR, and speaking engagementsRequirements6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTechProven track record of leading successful product launches and building positioning strategiesDeep experience developing customer personas and value-based messaging frameworksExceptional communication and storytelling skills with an eye for compelling content and narrativeExperience working cross-functionally with Product, Sales, Customer Success, and Marketing teamsStrong analytical and research skills with the ability to translate insights into actionBachelor’s degree required; MBA or related graduate degree is a plusComfortable operating in a fast-paced, growth-stage environmentPreferred QualificationsExperience in K–12 education, school transportation, or SaaSFamiliarity with customer lifecycle metrics including adoption, NPS, churn, and upsellExperience supporting public sector RFPs and B2B sales enablementCommitment to Diversity and Equal OpportunityEverDriven is a mission-centered, action-oriented company that honors diversity and inclusion. Our customers come from all walks of life and so do we. We strive to hire great people from a variety of backgrounds, not just because it’s the right thing to do, but because it makes our cultural health stronger. In turn, our inclusive culture inspires our innovation and fosters a sense of belonging so we can continue to serve the most vulnerable populations with excellence.EverDriven is deeply committed to building a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, or veteran status, or any other non-merit based or legally protected grounds. #J-18808-Ljbffr

Created: 2025-09-17