Marketing Lead

About ShepherdShepherd is an MGU platform purpose-built to launch and scale commercial insurance products with speed, efficiency, and precision. Leveraging AI to eliminate administrative underwriting, we streamline workflows and drive faster decision-making, while differentiating through proprietary, industry-specific data that enhances risk selection.We’re building a platform that incentivizes clients to adopt high-impact risk management tools—bridging the gap between available technology and its widespread underuse across construction and other commercial markets.To date, Shepherd has raised $20M+ from top tier VCs including Y-Combinator, Susa Ventures, Spark Capital, Costanoa Ventures, Era Ventures, Greenlight RE and Intact Ventures..About YouWe’re looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of this role you will work cross-functionally with our insurance, underwriting, product, and engineering teams to take ownership of Shepherd’s brand, product marketing, digital marketing, and external content. This is a unique and exciting opportunity to join a dynamic Series A stage startup experiencing rapid growth across a diverse set of product offerings.This is an in-person role from our San Francisco office.You would be a dream candidate if…5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business2+ years in a product marketing (PMM) specific roleDirect experience with channel sales GTM motions and creating / owning seller enablement assetsDirect experience with life cycle / ABM / partner marketingBachelor’s or master’s degree (or relevant work experience)Strong business acumen and willingness to operate in unstructured environments where you’ll own projects independentlyWillingness to create and own copywritingStrong sense of designOrganized and have the ability to manage multiple tasks/projects simultaneouslyResponsibilitiesShepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.The successful marketing candidate will:Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the companyDevelop a comprehensive marketing strategy and plan for the organization with measurable resultsCreate the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)Take ownership of Shepherd’s external narrative and product framing as well as direct marketing campaignsCarefully apply Shepherd’s brand and story to various product surface areasManage internal and external resources to develop campaigns or marketing initiativesCreate unique events or customer experiences that drive growth and brand awarenessWork closely with the Shepherd underwriting team to supplement outreach (production) effortsEasily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategyBe responsible for growth oriented KPIs and other measurable outputsTake an active role in company leadershipBe adaptable and creative in a fast paced startup environmentEffectively communicate with underwriting, product and engineering teamsThe salary range for this role is $180,000 to $220,000 for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Shepherd's total compensation package for employees. Other benefits include stock options, an unlimited paid time off policy, and 100% coverage on medical, vision and dental insurance.#LI-OnsiteBenefitsPremium Healthcare100% contribution to top-tier health, dental, and visionUnlimited PTOFlexibility to take the time off, recharge, and performSF, NYC, or Dallas Fort Worth OfficesPremium office spaces on both coasts with daily lunches providedProfessional DevelopmentAccess to premium coaching including leadership development401(k) PlanCompetitive 401(k) plan offered #J-18808-Ljbffr

Created: 2025-09-18