Chief Marketing Officer (CMO)

OverviewChief Marketing Officer (CMO) role leading the company’s marketing to drive growth for natural, plant-based air care solutions. The CMO works closely with the CEO and Board to execute the brand vision, focusing on growth across multiple channels. This hands-on, commercially minded marketer should have a strong background in high-growth consumer brands, particularly in DTC, wellness, home care, or sustainable lifestyle sectors.The successful candidate will shape and execute the marketing strategy with emphasis on brand building, customer acquisition, and retention. They must be adept at leading a team, optimizing marketing ROI, and passionate about purpose-driven products.About the CompanyInnovative provider of natural odor eliminators & air purifiersIndustry: Wellness and Fitness ServicesType: Privately HeldFounded: 2019Employees: 11-50About the RoleThe Company is in search of a Chief Marketing Officer (CMO) to lead its mission of providing natural, plant-based air care solutions. The CMO will be a key member of the executive team, working closely with the CEO and Board to advance the brand/'s vision and drive growth across various channels.Key responsibilities include vision and mission leadership, growth strategy, financial performance, brand stewardship, marketing planning, customer acquisition, and retention, as well as innovation and commercialization. The CMO will also be tasked with developing a robust insights function, building a high-performing marketing organization, and ensuring that all marketing efforts are aligned with the company/'s goals and values.ResponsibilitiesVision and mission leadershipGrowth strategy and financial performanceBrand stewardship and marketing planningCustomer acquisition and retentionInnovation and commercializationDeveloping insights function and building a high-performing marketing organizationAligning marketing efforts with company goals and valuesQualificationsProven track record in DTC growthStrategic thinker with deep expertise in retention and loyalty marketingData-driven and financially groundedExperience in team building and managementStrong collaboration, communication, and scrappy, resourceful leadershipTravelLess than 10%FunctionsMarketingStrategy #J-18808-Ljbffr

Created: 2025-09-18