Brand Marketing Manager

About HFCHFC is the Gen Z career platform helping students build real skills and opportunities while helping brands authentically engage Gen Z talent through ambassador programs, creator content, product testing, and more.The RoleWe're seeking a Brand Marketing Manager to own HFC's brand voice, content strategy, and creator programs — making sure we show up consistently across student-facing (Gen Z) channelsandB2B-facing (brand partner) channels.You'll lead integrated campaigns, manage influencer programs, and guide social media to grow our presence across TikTok, Instagram, YouTube Shorts, LinkedIn, and more — ensuring HFC connects emotionally with studentswhileearning credibility with brands.What You'll DoBrand & Content Strategy:Define HFC's voice across Gen Z and B2B audiences, create dual-audience content calendars, and produce thought leadership that positions HFC as a category leader.Social Media Leadership:Own strategy for TikTok, Instagram, YouTube Shorts (Gen Z) and LinkedIn (B2B). Partner with social team to create engaging content and experiment with new formats.Campaign Execution:Lead cross-channel campaigns, experiential activations, and PR efforts that reach both students and brand partners.Creator Programs:Build and scale influencer partnerships from sourcing to ROI measurement. Cultivate long-term creator relationships.Performance & Optimization:Monitor brand health, analyze content performance, and iterate based on insights across both audiences.What We're Looking ForExperience:4–6 years in brand/content marketing with heavy social media focus. Direct experience running influencer programs end-to-end with measurable ROI.Short-Form Video Mastery:3+ years hands-on experience with TikTok, Instagram Reels, and YouTube Shorts. Proven track record of viral content, trend identification, and algorithm optimization.Gen Z Cultural Fluency: Native understanding of Gen Z digital culture, slang, memes, and values. Ability to create authentic content that doesn't feel corporate and spot emerging trends before they peak.Skills: Social-first mindset that balances Gen Z authenticity with B2B credibility. Strong project management, excellent storytelling, and data-informed creative thinking. Experience managing social teams. #J-18808-Ljbffr

Created: 2025-09-18