Director, Demand Generation

OverviewPosition Title: Director, Demand GenerationCompensation: $127,485 to $164,450 annually DOE, plus target annual bonusBenefits: Comprehensive health benefits include medical, dental, vision, 401k, flexible spending account, paid sick leave and paid time off, parental leave, quarterly performance bonus, training, career growth and education reimbursement programs.At Ziply Fiber, our mission is to elevate the connected lives of our communities every day. We are delivering the fastest home internet in the Northwest, with a focus on areas traditionally underserved by mainstream internet companies. As our fiber network expands in WA, OR, ID and MT, we seek team members who can help us grow and realize our goals. We strive to build relationships and provide customers and communities with refreshingly great experiences. Our values: Genuinely Caring, Empowering You, Innovation and Improvement, Earning Your Trust.Job SummaryThis position is based in our Kirkland, WA office. The Director of Demand Generation leads the strategy and execution of data-driven marketing programs that fuel Ziply Fiber’s residential growth across all sales channels, including e-commerce, call center, and direct sales. This role oversees a team responsible for inbound and outbound campaigns—spanning paid media, direct mail, retargeting, outbound calling, and local events—focused on lead nurturing, customer acquisition, and revenue growth. With a sharp focus on cost per gross addition (CPGA) and Net Promoter Score (NPS), the Director collaborates cross-functionally with Brand, Product, Sales, and Customer Experience to align efforts and accelerate impact. This is a high-visibility role for a results-oriented marketer passionate about turning insights into strategy at a fast-growing brand.Essential Duties and ResponsibilitiesLead and manage a team of demand generation professionals, providing direction, coaching, and mentorship to support team development and performance.Own and drive Ziply Fiber’s demand generation marketing strategies, campaigns, and P&L with accountability for sales, revenue per customer, cost per sale and sales NPS online and offline channelsManage and optimize the demand generation budget, ensuring efficient allocation of resources across paid and organic channels to maximize ROI and sales impact.Take accountability for both strategic and day-to-day management of the paid media program, to achieve budgeted sales and growth targets.Analyze cross-platform data, customer behavior and customer sales journeys to improve the sales/acquisition experience, proactively identify strategic opportunities and to inform the prioritization of impactful initiatives that accelerate growth.Oversee go-to-market plans for products, product updates and promotions to ensure marketing, sales and support are aligned, trained and providing a consistent prospect and customer experience.Collaborate with other teams on location-specific sales events, partnerships, and channel tactics to drive awareness and sales.Collaborate closely with Business Intelligence to ensure the development of robust and insightful reporting that meets the evolving strategic needs of the Marketing organization.Drive cross-team alignment through regular reporting on funnel health, marketing-sourced sales and activations and overall demand generation performance.Ensure email and customer referral programs engage and convert prospects at different funnel stages.Partner with the sales teams to optimize lead generation efforts and improve conversion rates for both inbound and outbound call sales as well as with the door-to-door sales channel.Drive use of the CDP to increase personalization and reduce friction in the purchase process.Drive a culture of data-driven decision-making across the Demand Generation Marketing team.Performs other duties as required to support the business and evolving organization.QualificationsBachelor’s degree required. Higher degree is a plus.Minimum of seven (7) years in demand or lead generation marketing, with a strong track record of delivering measurable results required.Minimum of three (3) years of experience managing and developing high-performing marketing teams required.Deep understanding of online and offline demand generation best practices, industry trends, ecommerce, digital marketing tools, paid media, tracking standards, attribution methods and marketing operations in B2C and B2B environmentsSubscription or recurring revenue business experience, such as Telecom, is a plus.A growth and solution-oriented mindset with a passion for testing, iterating, and scaling successful marketing tellectually curious and never satisfied with “the way things are” today.Strong team management experience, with demonstrated leadership, mentoring and coaching skills.Exceptional results-driven strategic thinking capabilities with a proven ability to dissect complex problems and drive insightful, data-backed solutions.Strong data analysis skills with experience in lead forecasting, reporting, and campaign analysisBias for action and ability to proactively achieve goals with optimistic energy and tenacity.Excellent communicator, comfortable speaking to executives about performance and resultsStrong project management skills with proven ability to manage and prioritize competing timelines.Experience working with highly motivated sales, marketing, business intelligence, product and CX teams.Knowledge, Skills, and AbilitiesAbility to work independently and apply sound judgment and reasoning skills to a variety of situations.Ability to multi-task and collaborate effectively with other personnel to meet deadlines.Strong verbal and written communication, attention to detail, and organizational skills.Ability to work within critical deadlines.Ability to adjust to rapidly changing priorities and schedules.Ability to provide excellent customer service.Work AuthorizationApplicants must be currently authorized to work in the US for any employer. Sponsorship is not available for this position.Work EnvironmentWork is performed in an office setting with exposure to computer screens and requires extensive use of a computer, keyboard, mouse, and multi-line telephone system. The work is primarily a modern office setting.Diversity / EEOZiply Fiber is an equal opportunity employer. Ziply Fiber will consider all qualified candidates regardless of race, color, religion, national origin, gender, age, marital status, sexual orientation, veteran status, disability or any other legally protected status. Ziply Fiber requires a pre-employment background check and may require a pre-employment drug screen. Ziply Fiber is a drug-free workplace. #J-18808-Ljbffr

Created: 2025-09-21