National Account Director- Beverage

OverviewMost companies claim to have the best people. We say to them, /"Keep dreaming./" Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from organizations such as Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It’s our people that make BDA the top global Merchandise Agency to work for.Hybrid from one of our offices (Woodinville, Atlanta, Austin, Dallas, or Troy) or remote.As a National Account Manager at BDA, you will play a vital role in building and maintaining strong relationships with our clients. Your primary focus will be on understanding the clients’ needs and objectives, recommending suitable merchandise solutions and programs, and ensuring the successful execution and on-time delivery of projects. You will collaborate with various internal teams to meet customer expectations and contribute to the overall growth and success of BDA while meeting your client’s needs.The role of a National Account Manager at BDA is dynamic and customer-focused. Success in this position requires a combination of sales acumen, relationship building, creativity, project management, product knowledge, and the ability to consistently deliver excellent service to clients. By fostering strong relationships and providing valuable promotional solutions, the National Account Manager significantly contributes to the growth and success of BDA and the client’s marketing and branding goals.Duties and responsibilitiesDevelop and nurture long-term relationships with existing clients.Act as main point of contact for clients, addressing inquiries and concerns promptly and professionally. Serves as escalation point for direct reports and client needs.Understand clients’ promotional objectives, target audience, budget and deadline constraints to offer tailored promotional merchandise solutions.Advise clients on the most suitable merchandise solutions that align with their marketing goals and brand image.Stay updated on industry trends, product knowledge, and best practices to provide informed recommendations.Understand BDA business units and services to identify opportunities to upsell or cross-sell additional products, programs or services to existing clients.Analyze financial aspects of accounts to make sound financial business decisions for BDA. Review client reports, sales revenue, gross margins, sales reports, operating expenses, etc.Create compelling proposals and presentations that showcase the value of our products and services.Work with Director to develop proactive strategy and set direction for assigned account(s).Create compelling presentations and pitches for client opportunities.Prepare accurate and competitive quotes for clients based on their requirements.Lead with positive intent and collaborate with both internal and external customers.Coordinate and collaborate with client service coordinators, production associates, and other cross-functional teams (design, logistics, purchasing, etc.) to deliver on spec and on time.Assist Director with client business reviews. Monitor client satisfaction and address any issues to ensure a high level of customer retention.Conduct post-order follow-ups to gather feedback and assess the success of the promotional project/program.Meet and exceed assigned sales targets and contribute to BDA’s revenue growth while working within assigned budgets and forecasts. Deliver results by achieving short and long-term sales and profitability goals.Work with Director to set revenue and margin goals for entire team. Maintain and grow the individual budget while managing and supporting the growth of the collective client portfolio of the team (>$7M benchmark).Coach and mentor other Account Managers and Associate Account Managers on key account teams.Manage performance management documentation of direct reports, including CDPs, PIPs and written warning processes with Director. Conduct annual performance reviews of direct reports.Assist Director in interviewing and recruiting of new talent.Stay informed about the competitive landscape and industry trends to enhance offerings and maintain a competitive edge.Manage contact and opportunity databases and execute strategic account plans.Exude high levels of professionalism when interacting with clients, internal partners and external vendors and agencies.Job Skills and TraitsCreativity and experience in merchandise for Enterprise-level clients. Proven ability to generate out-of-the-box, fresh ideas.Excellent organizational skills to manage multiple clients and orders simultaneously.Fast-paced, deadline-driven multi-tasker.Leads by example and develops the team to learn and grow new skills.Energetic self-starter who exudes accountability, urgency and passion.Team player with strong interpersonal, communication, customer service and presentation skills.Strong financial acumen with understanding of margins and discounts to ensure profitable sales results.Exceptional negotiation and problem-solving abilities.Qualifications5+ years proven experience in sales, business development and account management.Proven track record of increasing sales and business opportunities through client development.Proficient in MS Office suite (Excel, Outlook, Word, PowerPoint).Proficiency in using CRM software and other relevant tools for sales and order management (Salesforce preferred).Promotional merchandise experience required (Beverage Industry preferred).Salary and benefits: Base salary range is $92,000 to $109,000 plus a performance-based bonus structure tied to revenue growth. Compensation is determined based on factors including geographic location, skills, education, and experience. Pay equity and internal equity are considered in offers. The base salary range is one component of total compensation and rewards programs, which include PTO, vacation, paid volunteer day, holidays and summer Fridays, benefits (medical, dental, vision, life, AD&D), 401k, tuition reimbursement, mental health and financial wellness programs, and professional development opportunities. Some revenue-generating positions may be eligible for incentive compensation.BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that encourages being different. The quirky, bold, creative and unique are the foundation of a company that the most iconic brands in the world rely on to tell their story through merchandise.Connect with us. Not ready to apply? Consider general inquiries: be 18 years or older to apply. #J-18808-Ljbffr

Created: 2025-09-21