Manager- CRM and Marketing Automation

Manager – CRM and Marketing AutomationLocation: Remote (must reside within commuting distance of Baltimore, MD)Employment Type: Full-time 8:00am-4:30pmDepartment: MarketingCompany: LifeBridge Health Overview LifeBridge Health is seeking a Manager – CRM and Marketing Automation who is data-driven and creative, with a passion for creating impactful digital experiences that engage patients and drive results. This individual will lead our CRM strategy and marketing automation efforts, working cross-functionally to execute campaigns that improve patient engagement, drive acquisition and retention, and elevate our brand across digital channels. This is a mostly remote position, but candidates must live within commuting distance of Baltimore, MD for occasional onsite collaboration. Key Responsibilities CRM Configuration and Administration Serve as the technical lead and administrator for our CRM platform (Cured). Build and maintain CRM architecture, including workflows, automation rules, reports, dashboards, and user roles. Integrate CRM with EHR (e.g., Cerner) and other systems to ensure clean and efficient data flow. Manage system security, performance, documentation, and team training. Stay informed about platform updates and best practices to continuously optimize systems. Marketing Automation & Campaign Execution Develop, launch, and manage email/SMS marketing campaigns and customer journeys using Cured and related tools. Support marketing strategy with audience segmentation, preference centers, and automated workflows. Collaborate with creative, digital, and brand teams to align messaging and campaign goals. Conduct A/B testing and drive continuous campaign optimization. Campaign Measurement & Analytics Define KPIs and build performance dashboards to track email/SMS campaign effectiveness. Analyze campaign results and share insights with stakeholders to drive data-informed decisions. Use tools like Tableau and SQL to conduct deeper performance analysis and reporting. Qualifications Required: 3+ years of hands-on experience managing and administering CRM platforms. Proficiency in relational database concepts, data mapping, and SQL. Demonstrated experience with digital campaign execution and performance tracking. Strong analytical mindset with a proven ability to make data-driven decisions. Experience working with complex technology environments and streamlining workflows. Excellent project management and organizational skills. Strong communication skills (written and verbal), especially when presenting to non-technical audiences. Preferred: Experience with Cured CRM or similar healthcare-focused CRM tools. CRM Certified Administrator or equivalent certification. Experience with EHR integrations (e.g., Cerner). Tableau or similar analytics platform experience. Why Join LifeBridge Health? LifeBridge Health is one of Maryland’s largest health systems, connecting patients with trusted physicians, state-of-the-art treatments, and innovative care models. As part of our marketing team, you’ll play a key role in shaping how we connect with patients and the broader community. Additional Information LifeBridge Health complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression. LifeBridge Health does not exclude people or treat them differently because of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression. Join Our Talent Community! Think you might be a good fit, but not ready to apply yet? Joining our Talent Community will enhance your job search and application process. #J-18808-Ljbffr

Created: 2025-09-21