Director of Sales

Director of SalesAt MBK Senior Living, we're committed to putting people first – our residents *and*team members. Exceeding expectations and enriching lives drives our day-to-day. And it's all powered by Yoi Shigoto, a Japanese concept that translates to "good, quality work." It's more than a mantra. It's part of our company-wide commitment to build trust, set high standards, and develop potential in ourselves and others!Whether you're looking for a flexible, part-time job or the pathway to a lasting career, you'll find it here at MBK Senior Living–and a whole lot more! When you join the MBK Senior Living team, you'll enjoy:-Impacting lives and building lasting relationships-Executing exceptional signature programs in dining, fitness, wellness, and care-A supportive community team that encourages personal and professional growth and celebrates yoursuccess-A fun-filled, energetic environment that's centered in hospitality and high-quality service-Competitive salaries-Professional development, training, and personal coaching through our Mentor, Buddy, and ExecutiveDirector in Training Programs-Education loan assistance & scholarships-Financial and legal services-Team Member discounts-Health and Wellness resources**Full-time benefits include:**-Rich benefits package including Medical, Dental, Vision and 401k matching up to 4%-Childcare and eldercare assistance-Flexible spending accountsIf you're looking for a place where you can make an impact, find purpose and joy, and receive the training, tools, and support to reach your career goals – look no further, apply today!**Job Description**Our vibrant senior living community, Courtyard at Mt. Tabor, is looking for a dedicated Sales Director to join our team of Senior Living Warriors! In this role, you’ll lead the sales and marketing efforts for our community—building relationships, guiding families through the decision-making process, and showcasing the welcoming environment we provide. You’ll work closely with leadership and our care teams to meet occupancy goals while making a meaningful difference in the lives of seniors and their families. If you’re a results-driven professional with strong communication skills and a passion for helping others, we’d love to hear from you! Apply today and grow your career with us at Courtyard at Mt. Tabor.Job Summary: The Director of Sales embodies Yoi Shigoto, “the good work,” by driving the sales efforts and outcomes of the senior living community, which includes managing inquiries, tours, professional referral development, first impressions, and understanding market trends and updates. The Director of Sales position is incredibly important for setting the stage of MBK Senior Living as the senior living provider of choice from the very first initial contact. The characteristics that a successful Director of Sales has at MBK Senior Living possesses are empathy, curiosity, drive, commitment, passion, and ability to create lasting relationships, with both prospects and professionals.Essential Job Duties (Include % of time for each responsibility): - Responsible for community’s sales efforts and outcomes, while maintaining budgeted occupancy by driving the number of qualified inquiries, tours, professional referrals (85%) • Director of Sales responds to new inquiries from multiple channels (Website, walk-in/drive-by, local referral agencies, Virtual Sales Assistant, 24/7 live chat, A Place for Mom, ) and enters all completed sales activities and detailed notes within the CRM in real-time. • Director of Sales utilizes specific MBK follow-up plans to achieve desired communication levels with new inquiries, including, but not limited to scheduling the next step after each completed activity according to MBK Hot/Warm/Cold expectations. • Completes thorough and detailed database management within the CRM in real-time, utilizing the mantra, “if it’s not in the database, it didn’t happen.” • Director of Sales will be the primary point of contact for the prospect/family or referral agency until the move-in process begins (when “Moving In the MBK Way” starts and is handled by the Executive Director), however, connects relevant team members/department managers in the process if it helps move the sales process forward. • Assists with training the community team in first impressions, inquiry calls, and effective tours with prospects and professionals. • Works closely with the Executive Director to ensure that all community team members understand that sales is everyone’s responsibility. Helps conduct training where necessary and needed to deploy and maintain this philosophy. • Conducts daily community walk through, including the model apartment(s), to ensure the community is ready for all guests, especially prospects and professionals. - Ensuring that the grounds, common areas and models are “show-ready” at all times, and up to MBK standards; • Works with Executive Director and community leadership team when updates are necessary, so standards are met - Identifies, establishes and maintains positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents though outreach efforts: • Builds and maintains relationships with professional referrals - Maintains the MBK expectation of professional referral development (outreach) efforts weekly to include: • 7-10 face-to-face professional interactions - All visits, detailed notes, activities, and next steps are completed within the CRM • Determines key referral sources within market area and establishes a plan and strategy to advance the relationship to generate referrals. - Personal visits and calls with a strategy to advance the relationship to referral status - Plans and conducts internal events to showcase our communities - Attends local market area events - Maintains referral database with all contact information including all customer interactions, notes, status and relationship updates; Identifies professionals and/or organizations status in the database based on volume potential of leads - Creates, updates and manages quarterly Sales and Marketing Plan in collaboration with the Executive Director - to generate new leads, advance current leads, build relationships with referral sources and close sales. - Develops understanding of annual operating budgets, revenue generation and value pricing - Evaluates current market research to understand trends and competition, and adjust marketing strategy to meet changing conditions using competitive analysis (2x year). • Maintains current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans - Provides concierge team members with relevant information regarding upcoming prospect and professional tours. • Assists with training concierge team on initial greeting, phone answering, transferring etiquette and MBK standards, creating positive first impressions, completing a welcome sign for all pre-scheduled tours, ensuring all visitors have a “WOW” experience - Maintains up-to-date CRM with contact information, detailed notes, and scheduled next steps: • Stays current on all prospect follow-up, including the use of the MBK 7-Day New Inquiry Follow-Up Plan and 7-Day Tour Follow-Up Plan • Determines personalized strategy each prospect interaction for effective advancement of the sales process • Analyzes leads for creating marketing plan (i.e. lead sources, zip codes, etc.) - Receives community fee and community fee receipt, and delivers to ED/BOM timely to begin the Moving in the MBK Way process with the department manager team. - Attends, coordinates, #J-18808-Ljbffr

Created: 2025-09-21