Director, Brand PR Stamford, CT

OverviewAt Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.Title: Director, Brand PRLocation: Stamford, CTJob Type: Exempt | Full-TimeRole and ResponsibilitiesThe Director of Brand PR will lead end-to-end public relations for a multi-brand, multi-market portfolio. This leader will architect the earned strategy that launches products, fuels sustained brand talkability, and turns retail moments into cultural moments while building local market momentum and safeguarding reputation. The Director will:Report to the SVP of Marketing and oversee national brand PR, retail PR, regional PR support, and issues management.Serve as the connective tissue between Brand, Retail, and Shopper Marketing, ensuring PR programs elevate brand equity and support commercial priorities.Collaborate with Corporate Communications to ensure Curaleaf’s brand stories are communicated to corporate stakeholders, investors, and internal teams.The ideal candidate has deep consumer-brand PR experience in CPG and/or retail, is comfortable with media relations and issues management, and has a proven track record of leading agencies, coaching spokespeople, and building PR programs that deliver measurable outcomes.What You’ll Bring (Qualifications)Bachelor’s degree in Communications, Journalism, Marketing, or related field.10–15+ years in Brand PR/Communications with CPG and/or large-scale retail experience.Proven track record launching national products and sustaining brand visibility.Hands-on media relations with top-tier national and regional outlets.Built and managed agencies and large PR budgets.Measurement fluency with AMEC/Barcelona Principles.Strong cross-functional leadership with Brand, Retail, Legal/Regulatory, and Corporate Comms.Excellent writing and storytelling skills across press materials, op-eds, and bylines.Nice-to-HavesExperience in regulated industries (alcohol, cannabis, pharma, tobacco).Familiarity with retail PR environments (Target-scale, Trader Joe’s).Experience AreasExperience with Retail PR (National + Local): Lead store opening PR playbooks, media mapping, press events, preview nights, community integration; manage inbound media requests; counsel retail leaders and spokespeople; deliver media training and on-site coaching; drive adult-use market launches with compliant messaging, community briefings, and stakeholder engagement.Experience with Brand PR (CPG Core): Lead product launch PR from concept to sustainment; execute regional activations and pop-ups; oversee award submissions; build ongoing media relations; guide influencer/creator PR with Social teams; support brand narrative development and company messaging alignment.Experience with Regional PR Support: Develop local PR programs; adapt national narratives; pitch media; support CSR initiatives; partner with Corporate PR on crisis communications; monitor customer feedback and coordinate rapid response.Experience with Measurement, Budget & Agency Leadership: Define KPIs using AMEC Barcelona Principles; forecast/manage PR budgets; lead agencies across consumer, corporate, crisis, and local markets; travel 25–pensation and BenefitsConnecticut Hiring Range: $140,000 - $180,000 USDCompetitive Pay and Benefits (Health, Dental, Vision)Generous PTO and Parental LeaveLife/AD&D Insurance, Short & Long-Term DisabilityCommunity Involvement InitiativesEmployee Referral Bonuses and Product DiscountsNote: Not all benefits listed above are available to all employees at all locations.Equal OpportunityCuraleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.We encourage applicants with disabilities to request reasonable accommodations in the job application or interview process. Individuals adversely impacted by the war on drugs are encouraged to apply.Current Curaleaf employees should apply for open positions through our Internal Job Board (via The Leaf).Compliance and DisclosuresAll federal and state guidelines apply; this position requires on-site work in Stamford, CT. Curaleaf provides information regarding sponsorship and immigration as part of our hiring process where applicable.Voluntary Self-Identification: We provide a voluntary self-identification survey for government reporting purposes. Responses are confidential and will not affect hiring decisions. See our OFCCP-compliant notices for more information. #J-18808-Ljbffr

Created: 2025-09-21