Senior Manager, Credit Card & Gift Card Marketing

OverviewSenior Manager, Credit Card & Gift Card Marketing. Join to apply for the Senior Manager, Credit Card & Gift Card Marketing role at Royal Caribbean Group.This position will be working onsite from Miami.ResponsibilitiesEssential Duties and Responsibilities:Credit Card Program ResponsibilitiesDevelop and lead the execution of omnichannel Credit Card marketing strategies designed to maximize card acquisition, engagement and spend including advancement of new opportunitiesSteward the Bank of America and Visa partnerships, managing all program initiatives and fostering strong working relationshipsSupervise and develop the Credit Card team, assigning tasks including compliance audits, onboard training, SOP development, collateral development, and program analyses as neededWork collaboratively with cross functional teams to forecast, manage and analyze program performance metrics and to report on activitiesManage Credit Card product refresh including full portfolio analysis, program benefit restructure, branding update and reeducation campaignEnsure contract commitments are met, including onboard audit compliance for Credit Card processes, application and collateralOversee the MyCruise Rewards program, liaising with the Royal & Celebrity Rewards team to ensure seamless benefit delivery to guests while furthering brand loyalty via Credit Card productDevelop sales incentive structures to drive acquisition in partnership with onboard team(s)Oversee recognition of cardmembers, including the planning and execution of special eventsLiaise with loyalty call center to educate, provide tools, and gain insights from cardmember feedbackManage third party vendors assigned to support the credit card and gift card programsManage budget, ensuring we are tracking to plan set forth. Implement cost-saving initiatives through continuous auditing of program operating expensesGift Card Program ResponsibilitiesOversee the current Gift Certificate product in existing online channels and identify optimization opportunities.Lead the transformation of the Gift Certificate product to a revitalized Gift Card platform including channel development, branding, and redemption strategiesDevelop Gift Card strategy, marketing plans and goals to achieve company objectives for Gift Card sales and manage execution across all marketing vehicles ensuring on time and on-budget deliveryStreamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption and breakage of Gift Cards for reporting to Executive LeadershipOperational ResponsibilitiesRecruit, coach and develop the team responsible for the Credit Card and Gift Card programsConsult as subject matter expert on Loyalty, Credit Card and Gift Card industry news, knowledge and best practicesWork with legal and leadership to review and execute partner contracts and addendums as neededQualificationsQualifications, Knowledge and Skills:Bachelor’s degree from an accredited college or university in Marketing or related field required. Masters-level degree strongly preferred.Must have at least 6-7 years of Marketing experience with strength creating and executing marketing plansFocus on Loyalty/Credit Card/Gift Card Marketing with strong experience in travel industryHighly proficient in developing and interpreting financial modelsAnalytical and ROI-based approach to decision makingAble to manage and prioritize multiple projects and comfortable self-startingExcellent leadership skillsExcellent oral and written communication/presentation skillsHighly detail-oriented, with strong editing and proofreading abilitiesStrength in developing and maintaining internal and external partnershipsHighly proficient in Excel, Word, PowerPoint, Windows and MacSiebel Loyalty and AS400 familiarity a plusNo immigration sponsorship is offered.It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.Seniority levelDirectorEmployment typeFull-timeJob functionFinance and SalesWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Created: 2025-09-21