Marketing Director, Material Science
Evident Microscopy - Boston, MA
Apply NowJob Description
OverviewMarketing Director, Material Science (Evident MIS) at Evident Microscopy. Evident Scientific designs and manufactures a diverse range of life science and industrial products, including microscopes and digital pathology solutions, serving Hospitals, Academia, Pharmaceutical, semiconductor, electrical and many more. With a global footprint we are guided by a core of scientific innovation providing optical intelligence that pushes the limits of clarity.Evident was originally Olympus Corporation’s Scientific Solutions division. In 2022, we became a stand-alone company before becoming independent in 2023. Although our name is different, our technological expertise, manufacturing capabilities, and commitment to our customers remain unchanged.We like to think of ourselves as a ‘new 100-year-old company’ that fuses a rich heritage of knowledge and expertise with leading-edge technological innovation to deliver novel solutions that empower our customers to help make the world a healthier and safer place.Job DescriptionWe are seeking an experienced and strategic-minded individual to join our team as the Material Science Marketing Director. This leadership role will be responsible for design and execution of the material science portfolio marketing campaigns leading to accelerated demand generation. The ideal candidate will possess exceptional marketing skills, a deep understanding of marketing principles, and a proven track record of leading global marketing teams across different geographies as well as operating in a matrix organization.ResponsibilitiesLead NPI Process: Oversee the content and execution of the NPI process from Marketing perspective with stakeholders (PMM, AE, regional sales) to ensure timely and high-quality NPIs.Drive Global Campaigns: Define, build, launch, and manage global campaigns in collaboration with all stakeholders, from execution to results. Develop and implement campaign activities to achieve lead targets for both online and offline channels across regions.Optimize Budget and Resources: Allocate budget and resources strategically to meet NPI and product campaign objectives.Enhance Social Media Strategy: Collaborate with global social media teams to increase touchpoints and customer engagement, ensuring a cohesive and impactful social media presence.Coordinate Global Content Strategy: Lead and coordinate the global content strategy with Creative and other stakeholders for the product line and its markets. This includes creating and managing blog posts, photography/videos, testimonials, application notes, brochures, and web content for global campaigns.Support Regional Marketing Initiatives: Assist regional teams with their specific marketing requests and needs, ensuring alignment with global strategies.Manage Global Content: Oversee and manage global content, including uploading and revising content on Highspot, ensuring consistency and accuracy.Collaborate on Event Strategy: Work with the global event leader to develop and execute event strategies that align with overall marketing goals.Monitor and Report Campaign Performance: Track and report on campaign performance, collaborating with regional and digital teams to optimize results.Develop Product Launch Strategies: Create and implement comprehensive product launch strategies to ensure successful market entry and adoption.Market Analysis and Positioning: Conduct market analysis to identify opportunities and develop positioning strategies that differentiate products in the market.QualificationsEducational Background: University degree in natural sciences, medicine, business administration, or a related field.Proven Experience: 10+ years in a leading marketing role, demonstrated success in product marketing and leading global campaigns, ideally with experience in clinical or diagnostic mercial Acumen: Data-driven decision-making skills to assess campaign and channel performance, with a keen understanding of market trends.Collaborative Skills: Ability to work effectively across different stakeholder groups in an international team munication Skills: Superior English communication skills, both written and verbal.Travel Requirement: Willingness to travel approximately 30% of the time.Other ConsiderationsCore Evident Behaviors: Think Big; Own the Outcome; Test. Decide. Go.We offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, parental and adoption leave.For more information, visit .Seniority levelDirectorEmployment typeFull-timeJob functionMarketing and SalesIndustriesElectrical Equipment Manufacturing #J-18808-Ljbffr
Created: 2025-09-21