Senior Events Manager

Senior Events Manager at CasewareCaseware is one of Canada's original Fintech companies, with more than 30 years in the global audit and accounting software industry, serving over 500,000 users across 130 countries and available in 16 languages. The Caseware Marketing team is looking to bring on a strategic, hands-on Senior Events Manager to elevate global event operations. The role leads the development and execution of a unified global event strategy, with a particular emphasis on directly managing and executing events in North America.Reporting to the marketing leadership team, this role will oversee a comprehensive global calendar of in-person, digital, and hybrid events—ensuring alignment across regions while operationalizing North American events end-to-end. The Senior Events Manager will drive brand awareness, customer engagement, and measurable demand generation through a scalable event strategy that balances high‑level vision with tactical execution.Location: This position is available to all applicants residing and eligible to work in the US (remote) or in Toronto, Ontario (hybrid 3x per week in-office).What you will be doingGlobal Strategy & Calendar Management: Own the global event strategy, ensuring consistent positioning, branding, and audience targeting across all markets; build and maintain a centralized global calendar of key events, including Caseware-hosted experiences and third-party opportunities; partner with regional teams to provide guidance, best practices, and operational alignment on international event execution; present strategic recommendations on global sponsorships, speaker engagements, and flagship events.North America Focus & Execution: Directly lead the execution of all North American events, including owned and sponsored activations, customer-facing events, field marketing experiences, and trade shows; manage full-cycle logistics for NA events—from planning and vendor management to on-site execution and post-event analysis; serve as the primary liaison for internal stakeholders (Sales, Product, Customer Success, etc.) in planning regional events.Digital & Hybrid Events: Support planning and execution of global digital and hybrid events including thought leadership webinars, virtual conferences, and live-streamed product launches; present recommendations for digital event platforms and tools (registration systems, streaming tools, engagement tech, lead scanning apps, etc.); ensure exceptional audience experience and brand consistency across all virtual touchpoints.Operations, Promotion & Performance: Support the development of integrated promotional strategies with the broader marketing team (email, social media, digital advertising, PR); work with Marketing Ops to determine KPIs and performance metrics across all event types and develop a dashboard for global events reporting and insights; manage vendor relationships, event budgets, production timelines, and inventory across digital and physical formats; oversee booth inventory and event materials to ensure on-brand, compliant, and regionally appropriate assets; lead the swag and promotional item program, including vendor sourcing, inventory management, and regional distribution; establish and maintain an internal Events Best Practices Guide for consistency and scalability across regions and event types.What you will bring7+ years of experience in event marketingStrong background in digital, hybrid, and in-person eventsDemonstrated success in leading global event strategies and regional executionExceptional project management and cross-functional leadership skillsWorking knowledge of event tech platforms and toolsOutstanding written and oral communications skillsLeadership and strong interpersonal skillsWillingness to travel regularlyProblem-solving and ability to manage under pressureExperience with event budgeting, supplier/venue sourcing and managementContracting, negotiations, and complianceRisk assessment and emergency planningEvaluations, reporting and analysisProficiency in Excel, PowerPoint, Word and cloud-sharing programsUnderstanding of social media in event settingsWhat’s in it for youInnovation is at our core. We work with cutting-edge technology in accounting and financial reporting to create impactful software solutions.We are committed to a collaborative culture where ideas are valued and knowledge sharing is encouraged within a supportive, inclusive team.Work-life balance is important. We offer flexible work options, remote opportunities, and generous time-off petitive compensation and comprehensive benefits, including health insurance and retirement plans.Ambitious, global impact. Your contributions affect how clients manage financial processes and drive success.Recognition and rewards. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.Global opportunities. Work on international projects with a diverse, global team.About CasewareCaseware’s software products are designed for accounting firms, corporations, and governments. We continually innovate and build on our product suite with a customer-focused mindset, shaping the future of audits, financial reporting, and data analytics. With Hg Capital’s 2020 strategic investment, Caseware is in a growth phase focused on people and products that drive success. We value diversity and inclusion and welcome candidates from all backgrounds. If accommodations are needed during the application or interview process, please email CheckAll offer recipients will complete a background check through Certn.co, including identity verification and criminal record check. Executives and Senior Managers will undergo a soft credit check. Candidates in the Netherlands and Germany are excluded from background checks via Certn.co.SecurityCaseware takes candidate security seriously. Legitimate communications come from email addresses and job postings on reputable boards or the Caseware careers page. We will never request payment or financial information. 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Created: 2025-09-21