Sr. Product Marketing Manager

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.Sr. Product Marketing ManagerSan Mateo, CA (Colab)/RemoteKey Function and Responsibility of the Role:PlayStation is looking for a Senior Product Marketing Manager with a passion for and proven experience building the long-term reputation and emotional consumer relationship for established brands. In this role, you will play a key role in shaping the global brand strategy for the PlayStation Masterbrand, PlayStation hardware products, and PlayStation play experiences on new devices. This high-impact position contributes to the evolution of one of the world’s most iconic and beloved entertainment brands.The ideal candidate will have a strong creative vision rooted in consumer insights, an ability to distill complexity and ambiguity, and is a highly effective, nimble operator who can drive execution of multiple simultaneous workstreams. You are an expert in uncovering insights, framing opportunities, and driving creative thinking that delivers real business impact. You are a trusted partner to creative, brand, product, and research and analytics teams, and you model initiative, ownership, and collaboration. A key driver of success in this role is the ability to connect the dots between business, product, and brand strategy, to extract meaningful insights that translate into inspiring briefs that spark world-class creativity and business growth.As a key contributor, you will support the evolution of PlayStation’s brand architecture, positioning, and identity, to help ensure it resonates across global markets and diverse audiences. You will leverage your passion for innovation, data empowered storytelling, and the gaming industry, to influence the evolution of the PlayStation Masterbrand and hardware business strategies. You’ll be responsible for translating consumer insights, market and cultural trends, and business objectives into actionable brand strategies and frameworks that guide how PlayStation shows up across its ecosystem of products, services, and experiences.This role requires a brand builder who is equal parts strategist, storyteller, and collaborator. Someone who excels at bringing clarity to complexity, creative fluency across teams, and driving brand strategies that are rooted in insights and cultural relevance. You’ll be instrumental in refreshing what the PlayStation Masterbrand stands for globally to ensure that our brand evolves in ways that are future-forward, delivering measurable business impact, and rooted in our mission to push the boundaries of play.Key Responsibilities:Masterbrand StrategySupport the development and evolution of the PlayStation Masterbrand strategy and positioning across global marketsContribute to the evolution and refinement of brand architecture, personality, voice, tone, and identity systemsAssist in building and maintaining foundational brand frameworks and toolkits (e.g., brand book) to ensure brand consistency across all touchpointsProduct Innovation StrategyDevelop customer informed product growth strategies to unlock new hardware opportunitiesConduct strategic assessment of new product proposals, evaluating commercial opportunity, brand/portfolio fit, audience/market fit, value proposition, and competitive landscapeAssist in building and maintaining foundational strategic frameworks to ensure brand consistency across all touchpointsStrategic Development & Insight GenerationInterpret complex market data, consumer insights, and cultural trends into actionable strategic directionDefine market research needs, partnering with analytics teams to shape research approaches to unlock strategic opportunitiesWrite and deliver compelling creative briefs that synthesize customer insights, business objectives, brand goals, and success criteria into actionable creative developmentDrive integrated thinking that connects brand, products, and play experiencesPartner with cross-functional stakeholders to ensure brand strategy is thoughtfully integrated into product portfolioPresent strategic recommendations that are grounded in data and shaped by audience understandingDevelop outstanding executive presentationsCross-Functional CollaborationPartner with Brand Marketing, Product Marketing, Creative Services, Global Sales, Game Marketing, and international teams to ensure alignment with overall brand strategyWork with internal and external partners to support breakthrough brand activations across paid, owned, and earned channelsAssist in the development of executive-level presentations that clearly articulate brand vision, direction, and performanceWork closely with Brand Marketing, Consumer Insights, and international teams to ensure brand strategy aligns with business objectives and customer needsCreative Stakeholder PartnershipCollaborate with internal creative teams and agency partners to ensure brand strategy is reflected in creative developmentSupport project management and alignment across multiple stakeholders to ensure delivery of high-quality, insight-driven creative assetsTranslate strategy into messaging frameworks and outputs that influence consumer behavior and drive business outcomesQualifications:8+ years of experience in brand strategy consulting or brand management, within the CPG industry; exposure to video game or entertainment industries is a plusExperienceProven track record in shaping brand strategy for established, high-profile brandsExpertise in brand fundamentals, including architecture, identity, and competitive positioningProven ability to develop data-driven strategies that generate meaningful, actionable insightsStrong creative judgment, with experience guiding creative development and activations in partnership with internal teams and external agenciesDemonstrated ability to deliver creatively inspiring, business-driving briefsStrong understanding of business operations, with sharp strategic thinking and prioritization skills, and proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environmentDemonstrated ability to be trusted with sensitive information, handling it with discretion while collaborating effectively under pressureExceptional communicator with strong verbal and written skills, adept at distilling complex ideas into accessible language and crafting compelling narratives that resonate across stakeholdersDemonstrated ability to develop and deliver high-impact presentations that are visually compelling and strategically structured to inform, persuade, and inspire actionThought & People Leadership ExperienceDriven for results: Commitment to high standards and passionate about goals/beliefs in the face of complex obstacles/roadblocksStrong collaboration and inclusion skills: Works productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awarenessInnovative problem solver: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partnersSelf-starter: Thrives in fast-paced, dynamic environment, with ability to work independently, with little need for instruction, while maintaining communication with leaders and leaders’ peers to ensure partner teams feel informed and supportedPassionate: Brings positive energy and enthusiasm to get results and affect meaningful changeEfficient: Excellent prioritization and multi-tasking skills, with an ability to manage multiple projects with proficiency and professionalismOther AttributesPassion for video games and brand storytellingStrong strategic planning skills with the ability to research, synthesize, and champion ideas through stakeholder alignment and review processesNimble, resourceful, and detail-oriented; thrive in both independent and highly collaborative work environmentsEnergetic, ambitious, and disciplined team player with a strong work ethic and positive attitudeProactive and organized, with a proven ability to manage complex plans across multiple internal and external stakeholdersExperienced in analyzing complex data sets and applying statistical methods to uncover meaningful insights and inform strategic decisionsInnately curious and knowledgeable about consumers, and the art and science of data informed brand buildingDeep understanding of consumer behavior, marketing dynamics, and cultural trendsA bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment#LI-BR1Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.The estimated base pay range for this role is listed below.$165,100 - $247,700 USDEqual Opportunity Statement:Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.Apply for this job*indicates a required fieldFirst Name *Last Name *Email *PhoneCountry *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteHave you ever worked for a Sony company previously? * Select...Are you authorized to work in the United States? * Select...Will you now, or in the future, require sponsorship to work in the United States? * Select...Will you need relocation assistance to work at this role's specified location? * Select...Are you related to, or in a close personal relationship with, anyone who currently works for SIE or any SIE-affiliated studios? 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Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team . Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.Select...Gender Identity * Select...What are your personal pronouns? * Select...Sexual Orientation * Select...Are you Hispanic/Latinx? * Select...Please identify your race/ethnicity * Select...Select...Do you have a disability? * Select...By checking this box, I consent to PlayStation Global collecting, storing, and processing my responses to the demographic data surveys above. * #J-18808-Ljbffr

Created: 2025-09-21