Associate Principal, Strategy Consulting

Boston, Massachusetts, United States; Charlottesville, Virginia, United States; Columbus, Ohio, United States; Durham, North Carolina, United StatesWho We AreWelcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS , one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.Location and FlexibilityTo help retain our deep culture of collaboration both among ourselves and our stakeholders, this role will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays, Thursdays) at either our Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC office.Travel to client sites (10%) will be required on an ad hoc basis.The OpportunityAs anAssociate Principal, Strategy, you’ll play a leading role at the intersection of Business Strategy, Customer Experience (CX), Technology, and User Experience in guiding the creation and evolution of the world’s best digital products and experiences. Our Strategists have the autonomy to shape beautiful, useful, and customer-centric digital solutions across platforms—native apps, responsive sites, bots, voice assistants, and more—for many well-known brands. You’ll operate at both the individual product level and across a client’s broader digital ecosystem.Great product sits at the intersection of Desirability, Feasibility, and Viability, and our best-in-class teams bridge each of these, through the seamless collaboration between strategy, research, design, and engineering. With an emphasis on viability and desirability (and capable of speaking to the latest in CX-enabling tech), our Strategy practice identifies competitive whitespace, facilitates client workshops to draw out business goals and strategic priorities, participates in user research, drives ideation designed to achieve business goals and meet user needs, and articulates business value to make recommendations for the direction of a product or experience. You’ll work to counsel clients on digital initiatives to drive superior business outcomes in product, employee-facing and contact center environments. As an Associate Principal Strategist, you’ll be a trusted advisor to senior client stakeholders, championingCX-driven digital transformationand helping to define how organizations deliver long-term value through seamless and emotionally resonant customer experiences.ResponsibilitiesTell compelling and inspiring stories through artfully crafted presentations outlining the research, vision, and specific recommendations balanced with technical realityIdentify and articulate business goals, market goals, and user goalsCreate clarity out of ambiguous problem spaces; quick to focus the team’s effort in the most valuable directionConsult on customer acquisition, retention, and CX performance optimization strategies for new and evolving digital productsGather and analyze large amounts of information expeditiously while developing compelling, insightful recommendations and product visionCommunicate product decisions to senior-level stakeholdersLead ideation exercises and driving creative problem solvingWork closely with designers, researchers, and project managers to set the direction for products and/or portfolios and platformsWork with WillowTree leadership to identify whitespace in our strategy service offeringContribute to commercial activity, such as providing strategic input into client pitch-work and RFP responsesQualifications/SkillsExperience working in an agency or consultancy with exposure to digital product/software strategy engagementsStrong grasp of user-centered design principles and CX research techniquesHave successfully launched products from previous rolesLed client engagements and are empathetic to client needsManaged project workshops, check-ins, timelines, and presentationsSignificant mobile and emerging technology industry knowledgeCan successfully tell stories with inspiring presentations; understands how to structure a narrative for maximum impactStrong public speaker capable of ‘owning the room’ from leading presentations to facilitating healthy group discussionAbility to articulate and quantify the business impact of CX-led digital strategiesBonus Points:Exposure to ‘beyond the product’ management consultingPricing and distributionContact Center digital strategiesMarketing strategy and customer segmentationScenario planningInnovation incubator designDesign thinking process consultingDigital transformation roadmappingMasters in Business AdministrationAdept at building long-term relationships with client stakeholdersAnnual Salary Range$140,000 - $200,000 USDEqual Opportunity EmployerAt TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that information with us.For more information on how we use your information, see ourPrivacy Policy .What We'll OfferIn addition to a great culture and interesting work with opportunities for growth and development, this position is eligible for the following benefits:Healthcare benefits - Medical, Vision, Dental401K matchingEmployee Share Purchase PlanCompetitive PTO PolicyEmployee Assistance Program (EAP)Life & Disability InsuranceAnd more!Create a Job AlertInterested in building your career at WillowTree? Get future opportunities sent straight to your email.Apply for this jobFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfLinkedIn URL (Please list N/A if you don't have one) *How did you hear about us? * Select...Where did you hear about us? * Select...Referring TELUS Digital or WillowTree teammate name (current or former) if applicable.Are you legally authorized to work in the U.S.? * Select...Will you now, or in the future, require WillowTree to provide sponsorship or sponsor an immigration case in order to employ you? (For example, H-1B or other employment-based immigration case) * Select...This is a hybrid role with an in-office expectation every Tuesday, Wednesday, and Thursday. Which of the following location(s) would you like to be considered for? * Select...Briefly share about your experience selling or leading strategy consulting for CCaaS and familiarity with various CCaaS products. *Please acknowledge that you have seen the posted salary range for this role and confirm that this aligns with your expectations. * Select...If applicable, which management consulting firm are you currently at or were most recently a part of? *(USA) Voluntary Demographic QuestionsWillowTree knows incredible talent comes from all backgrounds. Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. We’re deeply committed to building teams that reflect the diversity of the populations we serve.To ensure we’re reaching talent from all backgrounds, we invite applicants to complete the following VOLUNTARY demographic questions. For each question, you have the option to select "I do not wish to answer." Your responses will be processed separately from your application and will not be used in the hiring process or decision. We use this data (aggregate only) to assess and improve our hiring outreach and processes to better include and support individuals of all backgrounds.WillowTree is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. #J-18808-Ljbffr

Created: 2025-09-21