Specialist, Product Marketing

Presidio, Where Teamwork and Innovation Shape the Future At Presidio, we’re at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses—and their customers—to achieve more through innovation, automation, and intelligent insights.The Role: SpecialistOverviewThe Product Marketing Specialist executes tactical product marketing initiatives that support Presidio's development of product management functionality where products are services. This individual contributor role focuses on creating compelling marketing content, managing campaign execution, and supporting sales enablement efforts. The specialist works closely with the Product Marketing Lead and cross-functional teams to ensure consistent messaging, effective collateral development, and successful service launches. This position requires a blend of creative thinking and analytical skills to drive marketing programs that generate demand and accelerate sales cycles.ResponsibilitiesExecute product marketing campaigns across multiple channels including email, web, social media, and events.Create compelling marketing collateral such as datasheets, solution briefs, presentations, and web content.Support product launch activities including messaging development, sales tool creation, and internal communications.Collaborate with Services Product Managers to understand technical capabilities and translate into customer benefits.Develop sales enablement materials including battle cards, objection handling guides, and demo scripts.Manage product marketing content calendar ensuring timely delivery of assets aligned with business priorities.Support demand generation campaigns with product-specific messaging and content.Track and analyze marketing metrics to measure campaign effectiveness and content performance.Coordinate with design teams to ensure visual consistency and brand compliance across all materials.Maintain product marketing section of website with current information and resources.Support event marketing activities including booth messaging, presentations, and follow-up campaigns.Gather and synthesize customer feedback to inform product positioning and messaging refinements.Assist with analyst briefings and industry award submissions.QualificationsRequired Skills:Demonstrated experience creating marketing content and managing campaigns.Proficiency with marketing technology stack including CRM and automation tools.Strong analytical skills with experience in campaign metrics and ROI measurement.Excellent written and verbal communication abilities.Experience with project management tools and methodologies.Portfolio showcasing marketing collateral and campaign examples.Proficiency with marketing automation platforms (HubSpot, BigTinCan, Asana, Marketo, or similar).Experience with content management systems and sales enablement tools.Understanding of SEO/SEM principles and digital marketing best practices.Familiarity with design tools (Adobe Creative Suite) for basic content creation.Knowledge of analytics platforms for campaign measurement and reporting.Understanding of B2B technology services and buyer journey mapping.Strong writing skills with ability to create clear, compelling content for various audiences.Project management capabilities to handle multiple initiatives simultaneously.Analytical mindset to measure campaign performance and optimize tactics.Creative thinking to develop innovative approaches to market engagement.Attention to detail ensuring accuracy and consistency in all deliverables.Collaborative spirit to work effectively with cross-functional teams.Customer focus to create content that addresses buyer needs and pain points.Adaptability to thrive in fast-paced, dynamic environment.Additional Desired Skills:Content Creation MasteryAnalytical ThinkingProject ManagementCross-functional CollaborationCustomer EmpathyDetail OrientationCreative Problem SolvingResults FocusEducation and Experience:3-5 years of product marketing or B2B marketing experience, preferably in technology or services.Bachelor's degree in Marketing, Communications, Business, or related field.Physical Requirements:Primarily office-based role with extensive computer use. Limited travel (Your future at PresidioJoining Presidio means stepping into a culture of trailblazers—thinkers, builders, and collaborators—who push the boundaries of what’s possible. With our expertise in AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world. Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data-driven transformation, you’ll be part of a team that is shaping the future.Ready to innovate? Let’s redefine what’s next—together.About PresidioAt Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio’s expert technical team develops custom applications, provides managed services, enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally. For more information, visit will be accepted on a rolling basis.Note: Equal Opportunity statements and accommodations information are provided in the original posting. See the job description for full regulatory and compliance notices.Recruitment Agencies, Please Note: Presidio does not accept unsolicited agency resumes/CVs. Do not forward resumes/CVs to our careers email address. Presidio is not responsible for any fees related to unsolicited resumes/CVs. #J-18808-Ljbffr

Created: 2025-09-21