Executive Director, Marketing - US Biomedicine - ...

Overview Your Tasks: This role will be responsible for building and leading the marketing function to support the successful launch and long-term commercialization of the company’s first CAR T-cell therapy. This individual will develop and execute the marketing strategy for this therapy, oversee brand positioning, drive market penetration, and establish a high-performing team. As a key member of the US Biomedicine leadership team, this position will contribute to the development and execution of commercial, operational, and launch plans, ensuring alignment with the company’s overall strategic objectives. This role will be both strategic and hands-on, requiring deep expertise in oncology, market dynamics, digital and tactical marketing, and customer engagement. The individual will build and develop the marketing organization, structure, and capabilities, ensuring seamless cross-functional collaboration with sales, market access, medical affairs, analytics, R&D, regulatory, finance, and other key functions. Beyond launch, this leader will be responsible for optimizing marketing strategies and driving brand performance to achieve continued growth and success. This position will report to the Chief Officer, North America Biomedicine. Responsibilities Brand Strategy & Execution – Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives. Drive the strategic and operational creation of annual brand plans, including clear success metrics, budget requirements, and tactical execution. Lead the development of product positioning, messaging, and market segmentation to drive customer engagement and revenue growth. Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs. Define KPIs and utilize market insights to continuously refine and optimize marketing tactics for maximum impact. Marketing Materials & Campaigns – Oversee the creation, development, and implementation of HCP promotional materials for use by the field sales team. Ensure the development and execution of marketing materials and campaigns across all appropriate channels to effectively reach customers. Develop and execute a digital media strategy to engage HCPs and patients / caregivers, enhancing education and awareness of CAR T-cell therapy. Agency & Partner Management – Actively manage and lead advertising agencies, overseeing performance by establishing success metrics and conducting periodic formal assessments. Ensure all marketing activities and communications are in full compliance with Medical, Legal, and Regulatory guidelines. Foster strong collaboration and compliant communication between marketing and key cross-functional partners (Medical Affairs, Account Management, Regulatory Affairs, Operations, etc.). Cross-Functional Leadership & Collaboration – Serve as a key member of the Commercial Leadership Team, providing strategic input into launch planning, commercialization, and operational strategy. Partner closely with sales, market access, medical affairs, and R&D to ensure seamless execution of marketing plans and brand alignment. Work closely with analytics and finance to ensure data-driven decision-making and financial accountability. Customer & Market Insights – Leverage deep expertise in oncology healthcare, providers, key opinion leaders (KOLs), and market access stakeholders to inform the go-to-market strategy. Develop customer engagement strategies to influence behavior change and drive brand adoption. Communications & Training – Lead the development and execution of external communications strategies to ensure effective engagement with key stakeholders, including HCPs, patients, advocacy groups, and payers. Oversee the development of internal and external training programs, ensuring commercial and field teams are well-equipped with the knowledge and resources needed for effective engagement. Partner with US leadership colleagues to create and refine training initiatives that enhance customer interactions and improve field execution. Compliance & Operational Excellence – Ensure all marketing activities adhere to company policies, regulatory requirements, and industry best practices. Oversee the promotional review process, ensuring all materials meet compliance and regulatory standards. Plan and manage the marketing budget effectively and efficiently, ensuring resources are allocated to high-impact initiatives. Team Leadership & Organizational Development – Build and develop a high-performing marketing team, defining the structure, capabilities, and operating model. Provide coaching, mentorship, and leadership to drive a culture of collaboration, innovation, and accountability. Ensure the ongoing professional development and success of team members. Requirements Bachelor’s (BA / BS) degree required; advanced degree (MBA, MPH, PharmD, PhD) preferred. Minimum of twelve (12) years of experience in the pharmaceutical / healthcare industry, with at least eight (8) years of progressive leadership roles in pharmaceutical marketing; or a combination of education and experience. Deep expertise in oncology, hematology, transplant, or cell therapy marketing strongly preferred. Proven track record of leading operational readiness for launch, ideally in cell therapy, oncology, transplant, rare disease, or other complex therapies. Experience leading and building high-performing teams, with strong people management and leadership skills. Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies. Experience with and understanding of cross-functional teams (e.g., account management, market access, sales operations, sales training, insights / analytics, business development) is highly valued. Existing relationships with key customers (e.g., KOLs, key account leadership, Academic societies) are a strong plus. Knowledge, Skills & Abilities Collaborative leader who fosters a positive, inclusive, and results-driven culture. Strong analytics mindset with the ability to translate data into strategy and performance improvements. Innovative problem solver who embraces creative approaches to challenges. Ability to operate at both strategic and tactical levels with startup mentality and accountability. Exceptional communication and executive presence to influence senior leadership and stakeholders. Deep expertise in pharmaceutical marketing regulations and compliance, including FDA guidelines, OIG requirements, and industry best practices. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is regularly required to walk, use hands to finger, handle, or feel, reach with hands and arms, talk, and hear. The employee is required to stand, climb or balance, and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. The employee must be able to handle more than one task at a time and work at a rapid pace while maintaining attention to detail. Work Environment This job is performed in a variety of facilities. Each person performing this job must have a home office environment, which is temperature controlled. The role requires mobility to visit customer sites. Travel may be required and exposure to natural elements is possible. Used research/clinical equipment may be handled, and strict SOPs and PPE must be worn. Miltenyi Biomedicine, Inc. is an EO Employer – M / F / Veteran / Disability / Sexual Orientation / Gender Identity. Miltenyi Biomedicine, Inc. participates in E-Verify. Ready to start revolutionizing biomedical research? When you join Miltenyi Biotec, you join a family that is passionate about making a real impact – one breakthrough at a time. For over 30 years, we have played a pivotal role in the design, development, manufacture, and integration of products for sample preparation, cell separation, cell analysis, imaging, and cell culture needs. These developments have led to cutting-edge cell and gene therapies – transformative methods that mobilize the body’s own cells and genetic blueprint to tackle diseases such as cancer and autoimmune conditions. Today, our more than 18,000 solutions play a vital role in paving the way for the medicine of tomorrow. Equal Opportunity Employer Learn more about the general tasks related to this opportunity below, as well as required skills. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. J-18808-Ljbffr #J-18808-Ljbffr

Created: 2025-09-21