Social Media Buyer - Meta Ads

OverviewSocial Media Buyer - Meta AdsLocation: San Francisco, CA (Hybrid open to San Jose, CA location as well)Duration: 12 monthsContract Type: W2 onlyPay Rate: $59.86 / HourDescriptionHands-on social media buying role on Client's in-house paid social media team. The ideal candidate is an experienced social media professional with 3-5 years of buying, campaign management, and optimization experience in Meta platforms (Facebook, Instagram) as a mandatory requirement. Proven expertise in Meta is essential. Additionally, experience in buying and campaign execution across Snap, TikTok, Reddit, and LinkedIn is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms. The ideal candidate brings a deep understanding of social media buying concepts, best practices, and optimization strategies, with an ability to advise on campaign setup and creative direction tailored to each platform's strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal stakeholders and external partners to deliver on marketing objectives.ResponsibilitiesExecute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scopeVet and qualify inbound campaign assignments; lead discovery phase with marketing and media strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyersEngage analytics & operations and webdev teams to fulfill pre-launch campaign measurement requirementsSet and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are metMonitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectationsAnalyze campaign performance data and action on optimizations across multiple platformsSkills and QualificationsHands-on experience in multiple social buying platforms including Meta, Snap, TikTok, Reddit, and LinkedInExpert buying and optimizing experience in MetaExperience managing end-to-end social media planning and buying workflows from discovery phase through post-mortem reportingSolid comprehension of social buying optimization concepts and ability to communicate them clearly to non-technical audiencesBroad understanding of the programmatic media and paid social landscapeAbility to analyze and draw meaningful and actionable insights from dataExcellent time management and multitasking skills with keen attention to detailStrong written and verbal communication skillsExperience5 years of hands-on, in-platform social buying at an agency, media trading desk, or media vendor required3-5+ years of managing Meta campaigns from planning or buying workflowsWorking proficiency with Excel (pivot tables, lookups, etc.)Experience optimizing media toward multi-touch attribution data preferredBachelor's Degree #J-18808-Ljbffr

Created: 2025-09-21